Publisher + Platforms Solutions
Prove media value and maximize ad revenue.
Tagging and Pixels
This article includes an overview of IAS's Automated Tag solution with Google Campaign Manager (CM) 360, including automation of partner settings and key benefits for advertisers and publishers.
Aug 17, 2023
Tag Manager step-by-step site-served pixel instructions.
Apr 6, 2023
This article details tag structures and examples for IAS Display Tags and IAS Video Tags.
Mar 7, 2023
Unified Video Pixel (UVP) macro chart with a list of parameters and their descriptions.
Sep 13, 2022
Information on Campaign Monitoring Pixel capabilities for both display & video (Open Web, In-App, CTV).
Jan 3, 2022
Information on troubleshooting and QA'ing Automated Tags, including video tags in ATW and Display & Video 360 (DV360).
Jan 3, 2022
Information on Media Partner Profiles (MPPs) and how this affects you.