Programmatic Solutions

Ensure your programmatic media buys deliver the results you want.

Click to view Advertiser + Agency Solutions articles.
Create Reports with Report Builder

This article provides an overview on how to create reports in the IAS Signal Report Builder.

May 30, 2023

Yahoo Macro Mapping Guide

DSP-specific guide on what data to get from each DSP and how that data should be mapped to the columns in the programmatic macro mapping template.

Apr 17, 2023

Tag Configurator User Guide

Information on the Tag Configurator in IAS Signal, including a video walkthrough, removing programmatic macros, and configuring tags for secondary DSPs.

Mar 31, 2023

Programmatic Reporting Activation and User Guide

This article provides information on programmatic reporting, including activation and a guide on the dashboard.

Mar 31, 2023

Programmatic Reporting Tags, Macros, and DSP Macros

Make informed decisions on your programmatic spend via the inclusion of DSP, Exchange, Deal ID, Line Item, and Publisher data points in the IAS reporting infrastructure.

Mar 16, 2023

Trafficking Programmatic Reporting Tags in CM360 and DV360

Provides the steps required to get programmatic reporting for DV360 when using CM360 video placements wrapped manually (using Tag Manager). This is not required for the IAS Autotag process.

Nov 30, 2022

Use the Programmatic Dashboard

Overview of the Programmatic dashboard on IAS Signal. Includes feature details for Summary Tiles, Top Ten Underperforming, Filtered Data, as well as how to export tile data and map macros.

Sep 21, 2022

Context Control Segments Catalog User Guide

This article provides an overview of the Avoidance and Targeting screens in the Context Control Segments Catalog which is a central location of information to activate IAS's Context Control Segments within a DSP. The Context Control Catalog is in the Campaigns menu item.

Sep 19, 2022

Report Builder - Video Tutorial

This article provides a video tutorial about Report Builder's core functionality, which includes basic viewability, brand safety, and IVT metrics, as well as support for multiple sheets.

Sep 13, 2022

All DSP User Guides

An index page of all the DSP user guides available, in alphabetical order.

Sep 13, 2022

How to Create Contextual Profiles

This article shows how to create a Contextual Profile from the Context Control Segments Catalog. The Context Control Catalog is in the Campaigns menu item.

Aug 24, 2022

Featured Articles

  • Programmatic Reporting Tags, Macros, and DSP Macros

    Make informed decisions on your programmatic spend via the inclusion of DSP, Exchange, Deal ID, Line Item, and Publisher data points in the IAS reporting infrastructure.

  • Use the Programmatic Dashboard

    Overview of the Programmatic dashboard on IAS Signal. Includes feature details for Summary Tiles, Top Ten Underperforming, Filtered Data, as well as how to export tile data and map macros.