Programmatic Solutions

DSP-specific guide on what data to get from each DSP and how that data should be mapped to the columns in the programmatic macro mapping template.

This article provides information on programmatic reporting, including activation and a guide on the dashboard.

The Deep Intent DSP user guide includes: Overview and Capabilities, Available segments, Activating Segments, Brand Safety/Ad Fraud/Viewability Segments, How to align pre and post-bid, and Best Practices.

The Xandr DSP user guide includes: Overview and Capabilities, Boolean Logic, Pre-bid Targeting instructions, Segment Detail (Brand Safety/Ad Fraud/Viewability Segments), and Best Practices.

Make informed decisions on your programmatic spend via the inclusion of DSP, Exchange, Deal ID, Line Item, and Publisher data points in the IAS reporting infrastructure.

The Quantcast DSP user guide includes: Overview and Capabilities, IAS Context Control Avoidance, Brand Safety and Ad Fraud Overview, Standard pre-bid filtering instructions, and Best Practices.

The Adform DSP user guide includes: Overview and Capabilities, IAS Context Control Avoidance Segments, IAS Context Control Targeting Segments, Brand Safety/Ad Fraud/Viewability Overview, Measurement Campaign Monitoring pixel implementation, and IAS Best Practices.

The Adelphic DSP user guide includes: Overview and Capabilities, Context Control Avoidance Segments, Context Control Targeting Segments, Brand Safety/Ad Fraud/Viewability Pre-Bid Activation Instructions, Brand Safety/Ad Fraud/Viewability Overview, Integrated Reporting, and Best Practices.

The Amobee DSP user guide includes: Overview and Capabilities, Amobee’s Algorithm, Activate Display & Video Pre-bid Segments, IAS Context Control Avoidance Segments, IAS Context Control Targeting Segments, Brand Safety/Ad Fraud/Viewability Overview, and Campaign Monitoring Pixels within Amobee.

The Trade Desk DSP user guide includes: Overview and Capabilities, Quality Sync Pre-bid, IAS Context Control (Avoidance Segments, Targeting Segments), Pre-bid Filtering Instructions (IAS Fraud/Brand Safety/Viewability Segments), Integrated Reporting, IAB Contextual Segments, and Best Practices.

The Yahoo (f.k.a Verizon Media) DSP user guide includes: Overview and Capabilities, IAS Context Control (Avoidance Segments, Targeting Segments), Brand Safety/Ad Fraud/Viewability Segments, Activating Brand Safety/Ad Fraud/Viewability Segments, IAB Contextual, and Best Practices.

The Zeta Global/Sizmek (f.k.a Rocket Fuel) DSP user guide includes: Overview, How to align pre-and post-bid, Available pre-bid segments, Pre-bid targeting instructions, IAS Context Control Avoidance & Targeting Segments, IAS CTV Fraud Segment, Segment detail (Ad Fraud/Brand Safety/Viewability), and OFAC Sanctions Lists.

The Dable DSP user guide includes: Overview and Capabilities, IAS Pre-bid Targeting Activation Instructions, IAS Pre-bid Segment Details for Brand Safety, and IAS Best Practices.

Explains the DSP log file integration with Total Visibility.

Overview of the Programmatic dashboard on IAS Signal. Includes feature details for Summary Tiles, Top Ten Underperforming, Filtered Data, as well as how to export tile data and map macros.

The OneView (fka dataXu) DSP user guide includes: Overview, How to align pre-and post-bid, Available pre-bid segments within OneView, Targeting instructions within OneView, Streamline workflow (IAS viewability reporting available within OneView platform), Segment Detail - Viewability Targeting Overview, Reporting implementation instructions using Campaign Monitoring (CM) pixel, and OFAC Sanctions Lists.

The DV360 DSP user guide includes: Overview and Capabilities, IAS Context Control (Avoidance Segments, Targeting Segments), Bulk Activation Across Existing IOs/LIs, Pre-bid Filtering Instructions, and Best Practices.

The MediaMath DSP user guide includes: Overview and Capabilities, IAS Context Control (Avoidance Segments, Targeting Segments), Pre-bid Activation Instructions, Brand Safety/Ad Fraud/Viewability Segment Details, Integrated Reporting, and Best Practices.

An index page of all the DSP user guides available, in alphabetical order.

Summary: DSP-specific guide on what data to get from each DSP and how that data should be mapped to the columns in the macro mapping template.

Summary: DSP-specific guide on what data to get from each DSP and how that data should be mapped to the columns in the macro mapping template.

The MicroAd (Blade + Universe Ads) DSP user guide includes: Overview and Capabilities, Pre-Bid Activation Instructions, Brand Safety/Ad Fraud/Viewability Overview, and Best Practices.

The Amazon DSP user guide includes: Overview and Capabilities, Brand Safety/Ad Fraud/Viewability Pre-bid Activation instructions, Brand Safety/Ad Fraud/Viewability Segment Details, and Best Practices.

The Beeswax DSP user guide includes: Overview, Best practices for campaigns utilizing IAS firewall blocking, Available pre-bid segments, Pre-bid targeting instructions, Activate custom viewability segments, Segment detail, Brand safety prevention/risk thresholds/categories, Pre-bid ad fraud protection, Viewability targeting, Reporting implementation using CM pixel, and OFAC Sanctions Lists.

The Adobe DSP user guide includes: Overview and Capabilities, Pre-bid Targeting Instructions, IAS Fraud/Brand Safety/Viewability Segment Details, Integrated Reporting, and Best Practices (IAS Firewall & CM Pixel).

The Supership DSP user guide includes: IAS Pre-bid Targeting (Available Pre-bid Segments), Pre-bid Filtering Instructions, IAS Pre-bid Segment Details (Brand Safety - Protection Overview/Risk Thresholds/Categories), IAS Ad Fraud Protection Overview, IAS Viewability Targeting Overview, Reporting Instructions (CM Pixel), and IAS Best Practices.

The Voyage Group (Porto) DSP user guide includes: Overview, Available IAS pre-bid segments, Pre-bid Filtering Instructions, Segment Details (IAS Fraud/Brand Safety/Viewability), Reporting Instructions (CM Pixel), and IAS Best Practices.

The PopIn DSP user guide includes: Media List, Product Lineup, Available IAS segments, Segments Filtering Instructions, Segment Details (Brand Safety - Protection Overview/Risk Thresholds/Categories), IAS Ad Fraud Protection Overview, and Reporting Instructions (CM Pixel).

The Logly DSP user guide includes: Overview and Capabilities, Brand Safety/Ad Fraud/Viewability Segment Details, Standard Pre-Bid Activation instructions, OFAC Sanctions Lists, and Best Practices.

The Dable DSP user guide includes: Overview and Capabilities, IAS Pre-bid Targeting Activation Instructions, IAS Pre-bid Segment Details for Brand Safety, and IAS Best Practices.