Programmatic Solutions

Overview of the Programmatic dashboard on IAS Signal. Includes feature details for Summary Tiles, Top Ten Underperforming, Filtered Data, as well as how to export tile data and map macros.

This article provides an overview of the Avoidance and Targeting screens in the Context Control Segments Catalog which is a central location of information to activate IAS's Context Control Segments within a DSP. The Context Control Catalog is in the Campaigns menu item.

This article provides an overview on how to create reports in the IAS Signal Report Builder.

This page explains IAB Ad Size buckets and how measured ad sizes are categorised into IAB buckets.

DSP-specific guide on what data to get from each DSP and how that data should be mapped to the columns in the programmatic macro mapping template.

Information on the Tag Configurator in IAS Signal, including a video walkthrough, removing programmatic macros, and configuring tags for secondary DSPs.

An index page of all the DSP user guides available, in alphabetical order.

Make informed decisions on your programmatic spend via the inclusion of DSP, Exchange, Deal ID, Line Item, and Publisher data points in the IAS reporting infrastructure.

This article provides information on programmatic reporting, including activation and a guide on the dashboard.

Provides the steps required to get programmatic reporting for DV360 when using CM360 video placements wrapped manually (using Tag Manager). This is not required for the IAS Autotag process.

This article provides a video tutorial about Report Builder's core functionality, which includes basic viewability, brand safety, and IVT metrics, as well as support for multiple sheets.

This article shows how to create a Contextual Profile from the Context Control Segments Catalog. The Context Control Catalog is in the Campaigns menu item.

Overview of the Programmatic dashboard on IAS Signal. Includes feature details for Summary Tiles, Top Ten Underperforming, Filtered Data, as well as how to export tile data and map macros.

The Trade Desk DSP user guide includes: Overview and Capabilities, Quality Sync Pre-bid, IAS Context Control (Avoidance Segments, Targeting Segments), Pre-bid Filtering Instructions (IAS Fraud/Brand Safety/Viewability Segments), Integrated Reporting, IAB Contextual Segments, and Best Practices.

The Yahoo (f.k.a Verizon Media) DSP user guide includes: Overview and Capabilities, IAS Context Control (Avoidance Segments, Targeting Segments), Brand Safety/Ad Fraud/Viewability Segments, Activating Brand Safety/Ad Fraud/Viewability Segments, IAB Contextual, and Best Practices.

The Xandr DSP user guide includes: Overview and Capabilities, Boolean Logic, Pre-bid Targeting instructions, Segment Detail, Brand Safety/Ad Fraud/Viewability Segments, and Best Practices.

The MicroAd (Universe Ads) DSP user guide includes: Overview and Capabilities, IAS Pre-Bid Targeting, IAS Pre-bid Segment Details, and Best Practices.

The Criteo DSP user guide includes: Overview & Capabilities, Activating Brand Safety segments, Pre-Bid Filtering Instructions, and Best Practices.

The Amazon DSP user guide includes: Overview and Capabilities, Brand Safety/Ad Fraud/Viewability Pre-bid Activation instructions, Brand Safety/Ad Fraud/Viewability Segment Details, and Best Practices.

The Adform DSP user guide includes: Overview and Capabilities, IAS Context Control Avoidance Segments, IAS Context Control Targeting Segments, Brand Safety/Ad Fraud/Viewability Overview, Measurement Campaign Monitoring pixel implementation, and IAS Best Practices.

The Dable DSP user guide includes: Overview and Capabilities, IAS Pre-bid Targeting Activation Instructions, IAS Pre-bid Segment Details for Brand Safety, and IAS Best Practices.

Explains the DSP log file integration with Total Visibility for DSPs interested in integrating Total Visibility.

DSP-specific guide on what data to get from each DSP and how that data should be mapped to the columns in the macro mapping template.

The PopIn DSP user guide includes: Overview & Capabilities, Segment Filtering Instructions, Segment Details, Reporting Instructions CM Pixel, and Best Practices.

The Voyage Group (Porto) DSP user guide includes: Overview and Capabilities, Pre-bid Filtering Instructions, IAS Pre-bid Segment Details (Brand Safety/Ad Fraud/Viewability), Reporting Instructions CM Pixel, and Best Practices.

The Supership (Scaleout) DSP user guide includes: Overview and Capabilities, Available Pre-bid Segments, Pre-bid Filtering Instructions, IAS Pre-bid Segment Details (Brand Safety/Ad Fraud/Viewability), Reporting Instructions CM Pixel, and Best Practices.

The Zeta Global/Sizmek (fka Rocket Fuel) DSP user guide includes: Overview and Capabilities, IAS Context Control (Avoidance & Targeting Segments), Brand Safety/Ad Fraud/Viewability Segments, and Best Practices.

The Logly DSP user guide includes: Overview and Capabilities, Brand Safety/Ad Fraud/Viewability Segment Details, Standard Pre-Bid Activation instructions, OFAC Sanctions Lists, and Best Practices.

The Adobe DSP user guide includes: Overview and Capabilities, Pre-bid Targeting Instructions, IAS Fraud/Brand Safety/Viewability Segment Details, Integrated Reporting, Best Practices, and Ofac Sanctions Lists.

The Deep Intent DSP user guide includes: Overview and Capabilities, Available segments, Activating Brand Safety/Ad Fraud/Viewability Segments, How to align pre and post-bid, and Best Practices.

The DV360 DSP user guide includes: Overview and Capabilities, IAS Context Control (Avoidance & Targeting Segments), Bulk Activation Across Existing IOs/LIs, Brand Safety/Ad Fraud/Viewability, Pre-bid Filtering Instructions, and Best Practices.

The Beeswax DSP user guide includes: Overview and Capabilities, Pre-bid Activation Instructions, Activate Custom Viewability Segments, Brand Safety/Ad Fraud/Viewability Segment Details, and Best Practices.

The OneView (fka dataXu) DSP user guide includes: Overview, Available pre-bid segments, Pre-bid targeting instructions, Levels to Viewability Mapping, Display/Video/CTV Fraud Segment Activation, Segment Detail, and Best Practices.

The Amobee DSP user guide includes: Overview and Capabilities, Amobee’s Algorithm, Activate Display & Video Pre-bid Segments, IAS Context Control Segments, Brand Safety/Ad Fraud/Viewability Overview, and Campaign Monitoring Pixels within Amobee.

The Quantcast DSP user guide includes: Overview and Capabilities, IAS Context Control, Brand Safety/Ad Fraud/Viewability Pre-bid Activation Instructions, Brand Safety & Ad Fraud Overview, Standard pre-bid filtering instructions, and Best Practices.

DSP-specific guide on what data to get from each DSP and how that data should be mapped to the columns in the macro mapping template.

DSP-specific guide on what data to get from each DSP and how that data should be mapped to the columns in the programmatic macro mapping template.

An index page of all the DSP user guides available, in alphabetical order.

Make informed decisions on your programmatic spend via the inclusion of DSP, Exchange, Deal ID, Line Item, and Publisher data points in the IAS reporting infrastructure.

This article provides information on programmatic reporting, including activation and a guide on the dashboard.

Glossary includes metrics definitions for the Total Visibility dashboard on IAS Signal.

Explanation of the Total Visibility Dashboard on IAS Signal, including details on scorecards, tracking flagged media, summary graphs, supply path view, and optimizations.

Explains the DSP log file integration with Total Visibility for DSPs interested in integrating Total Visibility.

Information on wrapping Total Visibility tags self-service via Campaign Setup on IAS Signal, including pre-requirements and how to enable Total Visibility on a campaign.

Information on Data Transfer v2.0, including activation steps, details on file types/formats, and frequently asked questions.