Programmatic Solutions

Ensure your programmatic media buys deliver the results you want.

IAS Tile 3 Programmatic
Use the Programmatic Dashboard

Overview of the Programmatic dashboard on IAS Signal. Includes feature details for Summary Tiles, Top Ten Underperforming, Filtered Data, as well as how to export tile data and map macros.

Nov 3, 2023

Context Control Segments Catalog User Guide

This article provides an overview of the Avoidance and Targeting screens in the Context Control Segments Catalog which is a central location of information to activate IAS's Context Control Segments within a DSP. The Context Control Catalog is in the Campaigns menu item.

Oct 27, 2023

Create Reports with Report Builder

This article provides an overview on how to create reports in the IAS Signal Report Builder.

Oct 6, 2023

Ad Sizes

This page explains IAB Ad Size buckets and how measured ad sizes are categorised into IAB buckets.

Sep 7, 2023

Yahoo Macro Mapping Guide

DSP-specific guide on what data to get from each DSP and how that data should be mapped to the columns in the programmatic macro mapping template.

Aug 3, 2023

Tag Configurator User Guide

Information on the Tag Configurator in IAS Signal, including a video walkthrough, removing programmatic macros, and configuring tags for secondary DSPs.

Aug 3, 2023

All DSP User Guides

An index page of all the DSP user guides available, in alphabetical order.

Jun 21, 2023

Programmatic Reporting Tags, Macros, and DSP Macros

Make informed decisions on your programmatic spend via the inclusion of DSP, Exchange, Deal ID, Line Item, and Publisher data points in the IAS reporting infrastructure.

Jun 20, 2023

Programmatic Reporting Activation and User Guide

This article provides information on programmatic reporting, including activation and a guide on the dashboard.

Jun 13, 2023

Trafficking Programmatic Reporting Tags in CM360 and DV360

Provides the steps required to get programmatic reporting for DV360 when using CM360 video placements wrapped manually (using Tag Manager). This is not required for the IAS Autotag process.

Jun 13, 2023

Report Builder - Video Tutorial

This article provides a video tutorial about Report Builder's core functionality, which includes basic viewability, brand safety, and IVT metrics, as well as support for multiple sheets.

Sep 13, 2022

How to Create Contextual Profiles

This article shows how to create a Contextual Profile from the Context Control Segments Catalog. The Context Control Catalog is in the Campaigns menu item.

Aug 24, 2022

Use the Programmatic Dashboard

Overview of the Programmatic dashboard on IAS Signal. Includes feature details for Summary Tiles, Top Ten Underperforming, Filtered Data, as well as how to export tile data and map macros.

Nov 3, 2023

DSP User Guide: The Trade Desk (TTD)

The Trade Desk DSP user guide includes: Overview and Capabilities, Quality Sync Pre-bid, IAS Context Control (Avoidance Segments, Targeting Segments), Pre-bid Filtering Instructions (IAS Fraud/Brand Safety/Viewability Segments), Integrated Reporting, IAB Contextual Segments, and Best Practices.

Nov 1, 2023

DSP User Guide: Yahoo

The Yahoo (f.k.a Verizon Media) DSP user guide includes: Overview and Capabilities, IAS Context Control (Avoidance Segments, Targeting Segments), Brand Safety/Ad Fraud/Viewability Segments, Activating Brand Safety/Ad Fraud/Viewability Segments, IAB Contextual, and Best Practices.

Nov 1, 2023

DSP User Guide: Xandr

The Xandr DSP user guide includes: Overview and Capabilities, Boolean Logic, Pre-bid Targeting instructions, Segment Detail, Brand Safety/Ad Fraud/Viewability Segments, and Best Practices.

Nov 1, 2023

DSP User Guide: MicroAd

The MicroAd (Universe Ads) DSP user guide includes: Overview and Capabilities, IAS Pre-Bid Targeting, IAS Pre-bid Segment Details, and Best Practices.

Oct 30, 2023

DSP User Guide: Criteo

The Criteo DSP user guide includes: Overview & Capabilities, Activating Brand Safety segments, Pre-Bid Filtering Instructions, and Best Practices.

Oct 25, 2023

DSP User Guide: Amazon

The Amazon DSP user guide includes: Overview and Capabilities, Brand Safety/Ad Fraud/Viewability Pre-bid Activation instructions, Brand Safety/Ad Fraud/Viewability Segment Details, and Best Practices.

Sep 22, 2023

DSP User Guide: Adform

The Adform DSP user guide includes: Overview and Capabilities, IAS Context Control Avoidance Segments, IAS Context Control Targeting Segments, Brand Safety/Ad Fraud/Viewability Overview, Measurement Campaign Monitoring pixel implementation, and IAS Best Practices.

Aug 28, 2023

DSP User Guide: Pocketmath

The Dable DSP user guide includes: Overview and Capabilities, IAS Pre-bid Targeting Activation Instructions, IAS Pre-bid Segment Details for Brand Safety, and IAS Best Practices.

Aug 23, 2023

Total Visibility - DSP Log Integration Guide

Explains the DSP log file integration with Total Visibility for DSPs interested in integrating Total Visibility.

Aug 22, 2023

Xandr Macro Mapping Guide

DSP-specific guide on what data to get from each DSP and how that data should be mapped to the columns in the macro mapping template.

Aug 22, 2023

DSP User Guide: Popin Inc.

The PopIn DSP user guide includes: Overview & Capabilities, Segment Filtering Instructions, Segment Details, Reporting Instructions CM Pixel, and Best Practices.

Aug 18, 2023

DSP User Guide: Voyage

The Voyage Group (Porto) DSP user guide includes: Overview and Capabilities, Pre-bid Filtering Instructions, IAS Pre-bid Segment Details (Brand Safety/Ad Fraud/Viewability), Reporting Instructions CM Pixel, and Best Practices.

Aug 18, 2023

DSP User Guide: Supership

The Supership (Scaleout) DSP user guide includes: Overview and Capabilities, Available Pre-bid Segments, Pre-bid Filtering Instructions, IAS Pre-bid Segment Details (Brand Safety/Ad Fraud/Viewability), Reporting Instructions CM Pixel, and Best Practices.

Aug 18, 2023

DSP User Guide: Zeta Global

The Zeta Global/Sizmek (fka Rocket Fuel) DSP user guide includes: Overview and Capabilities, IAS Context Control (Avoidance & Targeting Segments), Brand Safety/Ad Fraud/Viewability Segments, and Best Practices.

Aug 17, 2023

DSP User Guide: Logly

The Logly DSP user guide includes: Overview and Capabilities, Brand Safety/Ad Fraud/Viewability Segment Details, Standard Pre-Bid Activation instructions, OFAC Sanctions Lists, and Best Practices.

Aug 17, 2023

DSP User Guide: Adobe

The Adobe DSP user guide includes: Overview and Capabilities, Pre-bid Targeting Instructions, IAS Fraud/Brand Safety/Viewability Segment Details, Integrated Reporting, Best Practices, and Ofac Sanctions Lists.

Aug 17, 2023

DSP User Guide: Deep Intent

The Deep Intent DSP user guide includes: Overview and Capabilities, Available segments, Activating Brand Safety/Ad Fraud/Viewability Segments, How to align pre and post-bid, and Best Practices.

Aug 17, 2023

DSP User Guide: DV360

The DV360 DSP user guide includes: Overview and Capabilities, IAS Context Control (Avoidance & Targeting Segments), Bulk Activation Across Existing IOs/LIs, Brand Safety/Ad Fraud/Viewability, Pre-bid Filtering Instructions, and Best Practices.

Aug 16, 2023

DSP User Guide: Beeswax

The Beeswax DSP user guide includes: Overview and Capabilities, Pre-bid Activation Instructions, Activate Custom Viewability Segments, Brand Safety/Ad Fraud/Viewability Segment Details, and Best Practices.

Aug 16, 2023

DSP User Guide: Oneview

The OneView (fka dataXu) DSP user guide includes: Overview, Available pre-bid segments, Pre-bid targeting instructions, Levels to Viewability Mapping, Display/Video/CTV Fraud Segment Activation, Segment Detail, and Best Practices.

Aug 16, 2023

DSP User Guide: Amobee

The Amobee DSP user guide includes: Overview and Capabilities, Amobee’s Algorithm, Activate Display & Video Pre-bid Segments, IAS Context Control Segments, Brand Safety/Ad Fraud/Viewability Overview, and Campaign Monitoring Pixels within Amobee.

Aug 16, 2023

DSP User Guide: Quantcast

The Quantcast DSP user guide includes: Overview and Capabilities, IAS Context Control, Brand Safety/Ad Fraud/Viewability Pre-bid Activation Instructions, Brand Safety & Ad Fraud Overview, Standard pre-bid filtering instructions, and Best Practices.

Aug 16, 2023

DV360 Macro Mapping Guide

DSP-specific guide on what data to get from each DSP and how that data should be mapped to the columns in the macro mapping template.

Aug 4, 2023

Yahoo Macro Mapping Guide

DSP-specific guide on what data to get from each DSP and how that data should be mapped to the columns in the programmatic macro mapping template.

Aug 3, 2023

All DSP User Guides

An index page of all the DSP user guides available, in alphabetical order.

Jun 21, 2023

Programmatic Reporting Tags, Macros, and DSP Macros

Make informed decisions on your programmatic spend via the inclusion of DSP, Exchange, Deal ID, Line Item, and Publisher data points in the IAS reporting infrastructure.

Jun 20, 2023

Programmatic Reporting Activation and User Guide

This article provides information on programmatic reporting, including activation and a guide on the dashboard.

Jun 13, 2023

Total Visibility Metrics Glossary

Glossary includes metrics definitions for the Total Visibility dashboard on IAS Signal.

Nov 14, 2023

Use the Total Visibility Dashboard

Explanation of the Total Visibility Dashboard on IAS Signal, including details on scorecards, tracking flagged media, summary graphs, supply path view, and optimizations.

Nov 14, 2023

Total Visibility - DSP Log Integration Guide

Explains the DSP log file integration with Total Visibility for DSPs interested in integrating Total Visibility.

Aug 22, 2023

Campaign Management - Enable Total Visibility

Information on wrapping Total Visibility tags self-service via Campaign Setup on IAS Signal, including pre-requirements and how to enable Total Visibility on a campaign.

Aug 22, 2023

Total Visibility - DV360 activation

Information on Data Transfer v2.0, including activation steps, details on file types/formats, and frequently asked questions.

Aug 22, 2023

Featured Articles

  • Programmatic Reporting Tags, Macros, and DSP Macros

    Make informed decisions on your programmatic spend via the inclusion of DSP, Exchange, Deal ID, Line Item, and Publisher data points in the IAS reporting infrastructure.

  • Use the Programmatic Dashboard

    Overview of the Programmatic dashboard on IAS Signal. Includes feature details for Summary Tiles, Top Ten Underperforming, Filtered Data, as well as how to export tile data and map macros.