Advertiser + Agency Solutions

Verify and activate campaigns everywhere it counts.

IAS Tile Agency
Innovid Unified Video Pixel Integration

Information on the Innovid Unified Video Pixel (UVP) Integration and how it enables an Advertiser/Agency to see data in IAS Signal.

Nov 21, 2023

Track Campaign Manager-synced DV360 placements with IAS

This article includes information on how to track Campaign Manager-synced DV360 placements with IAS using the bulk export/upload process in DV360.

Nov 21, 2023

IAS trackings setup for Google Display Network (GDN)

This article includes instructions for the setup and implementation process of IAS trackings for GDN campaigns.

Nov 16, 2023

Activate TikTok & IAS OMSDK for Video Level Brand Safety & Suitability

To activate OMSDK video level brand safety and suitability, you must configure an agreement.

Nov 14, 2023

How to activate Snap Integration

Instructions on how to activate a Snap integration and a list of what can be measured.

Nov 14, 2023

TikTok & IAS Viewability & IVT User Guide

This user guide includes steps for activating TikTok with IAS OMSDK Measurement and Video Level Brand Safety & Suitability.

Nov 14, 2023

Automated Tag Video Tutorial

This article provides a video tutorial on Automated Tag within IAS Signal and linking with the Google Campaign Manager (CM).

Nov 6, 2023

Automated Tags in the IAS Signal Tag Manager

Information on where to find your Automated Tags within the IAS Signal Tag Manager, along with table column descriptions.

Nov 6, 2023

Find Campaigns in Tag Manager

How to find campaigns in Tag Manager on IAS Signal, including information on the Campaign Details page.

Nov 6, 2023

Multimedia Tag Guide (FKA Publisher Exceptions)

This article provides a Multimedia Tag (MMT) publisher exceptions chart and includes information for each media partner such as: MMT status, IAS Connected TV (CTV) solution, VAST CTV tag support, and impact on auto-tag wrapping.

Oct 30, 2023

Tag Wrapping & Troubleshooting - Improve Request Turnaround Times

This article provides tips to improve turnaround times for tag wrapping requests and troubleshooting support.

Oct 18, 2023

How are IAS Tags Structured?

This article details tag structures and examples for IAS Display Tags and IAS Video Tags.

Oct 18, 2023

How to activate Facebook Integration

This article provides instructions on how to activate a Facebook integration and a list of what can be measured.

Oct 16, 2023

Proprietary Platform Mapping Video Tutorial

This video walks you through how to map your proprietary partners, including Facebook, YouTube, Twitter, Verizon Media, Spotify, Snapchat, and Pinterest.

Sep 6, 2023

How to activate Pinterest Integration

Instructions on how to activate a Pinterest integration and a list of what can be measured.

Aug 17, 2023

Automated Tag Getting Started Guide

This article explains the Automated Tag solution which automates the tag wrapping process.

Aug 17, 2023

Campaign Creation Integration with Google CM 360 Getting Started Guide

This article includes an overview of IAS's Automated Tag solution with Google Campaign Manager (CM) 360, including automation of partner settings and key benefits for advertisers and publishers.

Aug 17, 2023

How to enable Third Party Measurement for a YouTube Campaign

This article provides instructions on how enable Third Party Measurement for a YouTube Campaign.

Jul 31, 2023

How to activate Spotify Integration

Instructions on how to activate a Spotify integration and a list of what can be measured.

Jul 27, 2023

How to activate Twitter Integration

Instructions on how to activate a Twitter integration, including a list of what can be measured and campaign objectives.

Jul 27, 2023

How to activate Yahoo Gemini/Verizon Media Integration

Instructions on how to activate a Yahoo/Verizon integration and a list of what can be measured.

May 2, 2023

Automated Tag with Google FAQs

This article answers frequently asked questions about Automated Tag with Google, including topics such as wrapping, notifications, and limitations.

May 2, 2023

Tag Manager - Site-Served Pixel Instructions

Tag Manager step-by-step site-served pixel instructions.

Apr 6, 2023

Use the Non-Standard Tag File Template to Generate Pixels

Information on using the 'Non-Standard Tag File Template' to wrap your tags/pixels in IAS Signal's Tag Manager.

Mar 30, 2023

Working with Tag Manager and its supported Ad Servers

This article provides information on Tag Manager in IAS Signal. Details include supported ad servers, tag formats, known ad server domains, rules for tag files, and validations performed.

Mar 30, 2023

Tag Manager - User Guide

This article is the "Tag Manager" self-service user guide that shows how to wrap your own tags with IAS blocking/monitoring solutions.

Mar 30, 2023

Innovid Automated Tag Wrapping Guide

Guide that includes information on automated tag wrapping for Innovid (display and video), including how to add IAS teams to the Innovid Mapping in IAS Signal.

Mar 29, 2023

Self Service Site Mapping Manager

With the Site Mapping Manager, you can map publishers and sites to media partners, and change existing site to media partner mappings.

Oct 20, 2022

Automated Tag - QA Best Practices

This article provides frequently asked questions around Automated Tag QA checking.

Sep 19, 2022

Multimedia Tag (MMT) Troubleshooting and FAQ

Multimedia Tag (MMT) troubleshooting scenarios with resolution details and frequently asked questions.

Sep 13, 2022

Upload and Build Tags in Tag Manager

You can upload and build tags from the Campaign Details page in Tag Manager.

Jul 19, 2022

Rules, Validations, and Build Statuses for Tag Files

This article documents the criteria which your tag files must meet certain.

Jul 19, 2022

Tag Manager - Download or Email Tags

This article provides instructions for how to download and email tag files within the Tag Manager on IAS Signal.

Jul 19, 2022

O&O Viewability & IVT Measurement on LinkedIn Customer Guide

Customer guide to activating our LinkedIn measurement. Includes a product overview, advertiser benefits, product snapshot, steps to getting started, and frequently asked questions.

May 31, 2022

Partner Measurement for Snapchat, Pinterest, Facebook, Twitter, YouTube, and Verizon Media

Instructions on how to generate and download an integration pixel for various partners with Tag Manager.

Apr 26, 2022

Troubleshooting and QA'ing Automated Tags

Information on troubleshooting and QA'ing Automated Tags, including video tags in ATW and Display & Video 360 (DV360).

Jan 3, 2022

Automated Tag - Media Partner Auto-add

Information on Automated Tagging regarding client paid accounts and partner invoice eligible accounts, including when you can add the media partner to a campaign and update tags.

Nov 20, 2021

Tag Wrapping Requests: Best Practices

Best practices to follow when submitting tag wrapping cases to IAS Support.

Oct 27, 2021

Map multiple IAS teams to a single Google Account/Advertiser

How to find your IAS team information to map multiple IAS teams to a single Google Account/Advertiser.

Mar 2, 2021

Tag Sheets - Do language settings matter?

Find information on which language settings are needed to download tag sheets for use with our Tag Manager.

Sep 24, 2020

Click Measurement

Does IAS track clicks?

Sep 21, 2020

Flashtalking Automated Tag Wrapping Guide

The formatted tags are not available directly on the Ad Tag page. You can download the correct tag from the Ad Tag page. Follow these steps to get the tag with verification code applied:

Site Mapping Manager Video Tutorial

You can use the Site Mapping Manager to map sites (publishers) to Media Partners.

Featured Articles

  • Advertiser Metrics Glossary

    This article provides definitions for most metrics found on the main IAS Signal dashboards (Overview, Quality Impressions, Viewability, Invalid Traffic, and Brand Safety) and Report Builder. For Facebook Report and additional metrics, see the articles in the side panel.

  • All Agency Video Tutorials

    This page displays all the video walkthroughs including how to use the IAS Signal Overview Page, Campaign Management Platform, Tag Manager, Report Builder, Quality Impressions™ Dashboard, & List Manager.