Advertiser + Agency Solutions

Verify and activate campaigns everywhere it counts.

Click to view Advertiser + Agency Solutions articles.
Advertiser Metrics Glossary

This article provides definitions for most metrics found on the main IAS Signal dashboards (Overview, Quality Impressions, Viewability, Invalid Traffic, and Brand Safety) and Report Builder. For Facebook Report and additional metrics, see the articles in the side panel.

May 30, 2023

Create Reports with Report Builder

This article provides an overview on how to create reports in the IAS Signal Report Builder.

May 30, 2023

Campaign Setup - Create/Edit Templates

Information on the Campaign Settings screen in IAS Signal, including feature descriptions, how to edit templates, and set Media Partner default settings.

May 11, 2023

Facebook Dashboard

This article explains how to use the Facebook Dashboard to optimize and improve performance in your Facebook campaigns, and to download simple reports.

May 2, 2023

Activate TikTok & IAS OMSDK for Video Level Brand Safety & Suitability

To activate OMSDK video level brand safety and suitability, you must configure an agreement.

Apr 10, 2023

Innovid Automated Tag Wrapping Guide

Guide that includes information on automated tag wrapping for Innovid (display and video), including how to add IAS teams to the Innovid Mapping in IAS Signal.

Mar 29, 2023

Unified View Manager

The Unified View Manager allows you to set up and manage your taxonomy for custom dimensions in the IAS Signal Platform.

Mar 29, 2023

Unified View - Report Builder

This article details the Unified View which enables advertiser-level reporting and custom dimension filtering in the Report Builder.

Mar 28, 2023

Unified View Dashboard

The Unified View Dashboard allows you to access visual breakouts of verification performance by custom dimensions.

Mar 28, 2023

List Manager - Getting Started Guide

This article includes a detailed guide on List Manager in IAS Signal, including an overview, list types, how to open List Manager, create/manage/edit lists, apply/unapply lists, and validation rules.

Mar 14, 2023

Use Advanced CTV (Connected TV) UI

This article provides instructions on how to use the Advanced CTV UI: Dashboard tabs, Quality Alerts, and Report Builder. Additional help content includes a video, metrics, and glossary definitions.

Dec 22, 2022

Use the Total Visibility Dashboard

Explanation of the Total Visibility Dashboard on IAS Signal, including details on scorecards, tracking flagged media, summary graphs, supply path view, and optimizations.

Nov 29, 2022

IAS Signal Invalid Traffic Dashboard Explanations

This article provides an overview of the IAS Signal Invalid Traffic Dashboard.

Sep 21, 2022

Context Control Benefits

Information on the benefits of IAS Context Control.

Sep 19, 2022

Context Control Segments Catalog User Guide

This article provides an overview of the Avoidance and Targeting screens in the Context Control Segments Catalog which is a central location of information to activate IAS's Context Control Segments within a DSP. The Context Control Catalog is in the Campaigns menu item.

Sep 19, 2022

IAS Signal Overview Dashboard Explanations

Mapping and descriptions of elements on the 'Overview' dashboard in IAS Signal.

Sep 19, 2022

Report Builder - Custom Reports Screen

This article explains how to access the Custom Reports screen in Report Builder on IAS Signal, including feature descriptions.

Sep 16, 2022

Use the IAS Signal Dashboard Pages

Descriptions of the most common elements of the IAS Signal Dashboard pages, including Team Favorites, Cards, and Data Tables.

Sep 13, 2022

Use IAS Signal Dashboard Filters

Details on how to use the various Dashboard Card Filters available on the IAS Signal Dashboard, including setting custom benchmarks.

Sep 13, 2022

IAS Signal Quality Impressions™ Dashboard Explanations

This article provides information on what makes an ad a Quality Impression and common features of the Quality Impressions dashboard.

Sep 13, 2022

IAS Signal Viewability Dashboard Explanations

This article provides an overview of the IAS Signal Viewability Dashboard.

Sep 13, 2022

IAS Signal Dashboards Getting Started Guide

Listed below are articles on how to use the IAS Signal Dashboards.

Sep 13, 2022

Access Excel Reports

Shows where to create customized Excel reports on the IAS Signal Dashboard.

Sep 13, 2022

Excel Reports Getting Started Guide

This in-depth guide provides an overview of the Excel Report options available in IAS Signal.

Sep 13, 2022

IAS Signal Video Tutorial

This article includes a video which walks you through the dashboards on IAS Signal.

Sep 13, 2022

Unified View Getting Started Guide

This page lists article links on how to use Unified View.

Sep 13, 2022

How to Create Contextual Profiles

This article shows how to create a Contextual Profile from the Context Control Segments Catalog. The Context Control Catalog is in the Campaigns menu item.

Aug 24, 2022

PMI Alerts - Example Setup

Example of how to setup a PMI Alert in IAS Signal with set-by-step instructions.

Aug 24, 2022

How to activate Pinterest Integration

Instructions on how to activate a Pinterest integration and a list of what can be measured.

Jul 19, 2022

Use the Campaign Management Platform

This article includes information on using the Campaign Management Platform in IAS Signal, including descriptions of the Campaign Setup and Campaign Info screens.

Jul 19, 2022

List Manager - CTV Required and Exclusion Lists

Information on Connected TV (CTV) Required and Exclusion lists in List Manager on IAS Signal, including an overview and how to enable/create CTV lists.

Jun 22, 2022

Campaign Setup - Add Media Partner to Campaign

Information on how to access IAS Signal's Campaign Management to add a media partner to a campaign.

Jan 12, 2022

Set Media Partner Default Settings by Template

Information on setting a campaign template's 'Media Partner Defaults' section in IAS Signal.

Jan 9, 2022

Campaign Setup - Geo Limits, Language Limits, List Manager Lists

How to apply Geo Limits, Language Limits, and List Manager Lists to campaigns via IAS Signal’s Campaign Setup.

Jan 3, 2022

Brand Safety Dashboard - Explanations

Explanation of the Brand Safety Dashboard on IAS Signal, including feature descriptions and details about brand safety calculations.

Jan 3, 2022

Campaign Setup - Customize Brand Safety by Media Partner

Information on the ways you can assign customized Brand Safety thresholds for media partners in Campaign Setup on IAS Signal.

Jan 3, 2022

Invisible URLs Overview

Overview of Invisible URL metrics that can be displayed in reporting and on dashboards in IAS Signal, including definition, location, reasons, and advice.

Nov 24, 2021

List Manager Lists - Download Custom Lists

Walkthrough on how to download custom lists via the List Manager on the IAS Signal UI.

Nov 22, 2021

Locate the ADV Entity ID for a Campaign

Information on how to find the ADV Entity ID (ADVID) for a campaign in IAS Signal.

Oct 27, 2021

Find Campaigns in Tag Manager

How to find campaigns in Tag Manager on IAS Signal, including information on the Campaign Details page.

Oct 27, 2021

Brand Safety - Risk Bucket Thresholds

Information on the Brand Safety screen when creating new campaigns in Campaign Setup on IAS Signal. Includes descriptions of the 'Categories' risk bucket thresholds and the 'Invisible URL' feature.

Jun 4, 2021

How to Submit an IAS Case

Information on submitting IAS cases through the Help Center's 'Contact Support' button, including case types and details on what to include.

Jun 3, 2021

Map IAS Teams to Ad Servers

You can map your IAS teams into the system of an ad server or site with Ad Server & Site Mapping in IAS Signal.

Featured Articles

  • Advertiser Metrics Glossary

    This article provides definitions for most metrics found on the main IAS Signal dashboards (Overview, Quality Impressions, Viewability, Invalid Traffic, and Brand Safety) and Report Builder. For Facebook Report and additional metrics, see the articles in the side panel.

  • All Agency Video Tutorials

    This page displays all the video walkthroughs including how to use the IAS Signal Overview Page, Campaign Management Platform, Tag Manager, Report Builder, Quality Impressions™ Dashboard, & List Manager.