Advertiser + Agency Solutions

This article provides definitions for most metrics found on the main IAS Signal dashboards (Overview, Quality Impressions, Viewability, Invalid Traffic, and Brand Safety) and Report Builder. For Facebook Report and additional metrics, see the articles in the side panel.

To activate OMSDK video level brand safety and suitability, you must configure an agreement.

TikTok and IAS parter to bring media quality measurement to TikTok ads for viewability, fraud, and app-level brand safety. These solutions are available for Brand Auction In-Feed ads Reach, Video views, Traffic, App Installs, and Conversion. Contact your IAS or TikTok representative to learn about additional ad formats in beta testing.

Introduction to macros, including what they are and how to implement them.

This short guide will help you to differentiate between the different types of trackings you will usually receive from advertisers / agencies.

Customer guide to activating our LinkedIn measurement. Includes a product overview, advertiser benefits, product snapshot, steps to getting started, and frequently asked questions.

Information on Campaign Monitoring Pixel capabilities for both display & video (Open Web, In-App, CTV).

Information on what an Ad Blocker is, when it works, and how does it affect impression counts.