Advertiser + Agency Solutions

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Advertiser Metrics Glossary

This article provides definitions for most metrics found on the main IAS Signal dashboards (Overview, Quality Impressions, Viewability, Invalid Traffic, and Brand Safety) and Report Builder. For Facebook Report and additional metrics, see the articles in the side panel.

May 30, 2023

Activate TikTok & IAS OMSDK for Video Level Brand Safety & Suitability

To activate OMSDK video level brand safety and suitability, you must configure an agreement.

Apr 10, 2023

TikTok & IAS Viewability & IVT User Guide

TikTok and IAS parter to bring media quality measurement to TikTok ads for viewability, fraud, and app-level brand safety. These solutions are available for Brand Auction In-Feed ads Reach, Video views, Traffic, App Installs, and Conversion. Contact your IAS or TikTok representative to learn about additional ad formats in beta testing.

Apr 10, 2023

What Are Macros

Introduction to macros, including what they are and how to implement them.

Sep 19, 2022

Open Web Implementation hints for Media Partners

This short guide will help you to differentiate between the different types of trackings you will usually receive from advertisers / agencies.

Sep 15, 2022

O&O Viewability & IVT Measurement on LinkedIn Customer Guide

Customer guide to activating our LinkedIn measurement. Includes a product overview, advertiser benefits, product snapshot, steps to getting started, and frequently asked questions.

May 31, 2022

Campaign Monitoring Pixel Capabilities

Information on Campaign Monitoring Pixel capabilities for both display & video (Open Web, In-App, CTV).

Jan 3, 2022

Ad Blocking Extensions "Ad Blockers" FAQ

Information on what an Ad Blocker is, when it works, and how does it affect impression counts.

Sep 24, 2020

Featured Articles

  • Advertiser Metrics Glossary

    This article provides definitions for most metrics found on the main IAS Signal dashboards (Overview, Quality Impressions, Viewability, Invalid Traffic, and Brand Safety) and Report Builder. For Facebook Report and additional metrics, see the articles in the side panel.

  • All Agency Video Tutorials

    This page displays all the video walkthroughs including how to use the IAS Signal Overview Page, Campaign Management Platform, Tag Manager, Report Builder, Quality Impressions™ Dashboard, & List Manager.