Advertiser + Agency Solutions

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Continuous Play for CTV, Web, and App

This article provides information on Continuous Play for CTV, web, and app, including metrics and definitions.

Apr 24, 2023

Multimedia Tag Guide (FKA Publisher Exceptions)

This article provides a Multimedia Tag (MMT) publisher exceptions chart and includes information for each media partner such as: MMT status, IAS Connected TV (CTV) solution, VAST CTV tag support, and impact on auto-tag wrapping.

Apr 12, 2023

Activate TikTok & IAS OMSDK for Video Level Brand Safety & Suitability

To activate OMSDK video level brand safety and suitability, you must configure an agreement.

Apr 10, 2023

How are IAS Tags Structured?

This article details tag structures and examples for IAS Display Tags and IAS Video Tags.

Mar 7, 2023

Trafficking Programmatic Reporting Tags in CM360 and DV360

Provides the steps required to get programmatic reporting for DV360 when using CM360 video placements wrapped manually (using Tag Manager). This is not required for the IAS Autotag process.

Nov 30, 2022

Multimedia Tag - Video Tutorial

This video tutorial walks you through how to use the Multimedia Tag.

Sep 13, 2022

Multimedia Tag (MMT) Troubleshooting and FAQ

Multimedia Tag (MMT) troubleshooting scenarios with resolution details and frequently asked questions.

Sep 13, 2022

Unified Video Pixel (UVP) FAQs

This article answers frequently asked questions on Unified Video Pixel (UVP), including information on use-cases, limitations, and support.

Sep 13, 2022

Unified Video Pixel (UVP) Macros

Unified Video Pixel (UVP) macro chart with a list of parameters and their descriptions.

Sep 13, 2022

Multimedia Tag (MMT) Getting Started Guide

This article provides information on the Multimedia Tag (MMT) including steps for self service tagging, the Innovid process for CTV or MMT placements, and a chart of capabilities/metrics collected by environment.

Jul 19, 2022

Innovid Unified Video Pixel Integration

Information on the Innovid Unified Video Pixel (UVP) Integration and how it enables an Advertiser/Agency to see data in IAS Signal.

Oct 27, 2021

Featured Articles

  • Advertiser Metrics Glossary

    This article provides definitions for most metrics found on the main IAS Signal dashboards (Overview, Quality Impressions, Viewability, Invalid Traffic, and Brand Safety) and Report Builder. For Facebook Report and additional metrics, see the articles in the side panel.

  • All Agency Video Tutorials

    This page displays all the video walkthroughs including how to use the IAS Signal Overview Page, Campaign Management Platform, Tag Manager, Report Builder, Quality Impressions™ Dashboard, & List Manager.