Advertiser + Agency Solutions

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Automated Tag with Google FAQs

This article answers frequently asked questions about Automated Tag with Google, including topics such as wrapping, notifications, and limitations.

May 2, 2023

Tag Manager - User Guide

This article is the "Tag Manager" self-service user guide that shows how to wrap your own tags with IAS blocking/monitoring solutions.

Mar 30, 2023

Use the Non-Standard Tag File Template to Generate Pixels

Information on using the 'Non-Standard Tag File Template' to wrap your tags/pixels in IAS Signal's Tag Manager.

Mar 30, 2023

Innovid Automated Tag Wrapping Guide

Guide that includes information on automated tag wrapping for Innovid (display and video), including how to add IAS teams to the Innovid Mapping in IAS Signal.

Mar 29, 2023

VAST Validation SOP

VAST Validation standard operating procedure (SOP) which includes information on: How to wrap IAS tags, IAS Tags Structure, How to Identify Video IAS Tags, and Test IAS Wrapped Tags.

Mar 14, 2023

How are IAS Tags Structured?

This article details tag structures and examples for IAS Display Tags and IAS Video Tags.

Mar 7, 2023

Open Web Implementation Guide

IAS blocking is a proprietary, enterprise-level platform that enforces a brand's insertion order instructions in accordance with the IAS Content Ratings selected by advertisers. This ensures that display advertising only appears on web pages containing content rated as appropriate for their advertising.

Sep 21, 2022

Tag Wrapping - Improve Request Turnaround Times

This article provides tips to improve turnaround times for tag wrapping requests and troubleshooting support.

Sep 21, 2022

Monitoring Placements reading as forceAppend=Null

Information on setting forceAppend for IAS Monitoring tags to track viewability.

Sep 21, 2022

Snapchat Integration and Coverage

This article provides details on the Snapchat/IAS integration including implementation and supported formats.

Sep 21, 2022

What Are Macros

Introduction to macros, including what they are and how to implement them.

Sep 19, 2022

Automated Tag - QA Best Practices

This article provides frequently asked questions around Automated Tag QA checking.

Sep 19, 2022

Open Web Implementation hints for Media Partners

This short guide will help you to differentiate between the different types of trackings you will usually receive from advertisers / agencies.

Sep 15, 2022

Multimedia Tag - Video Tutorial

This video tutorial walks you through how to use the Multimedia Tag.

Sep 13, 2022

Unified Video Pixel (UVP) Macros

Unified Video Pixel (UVP) macro chart with a list of parameters and their descriptions.

Sep 13, 2022

How to activate Spotify Integration

Instructions on how to activate a Spotify integration and a list of what can be measured.

Jul 30, 2022

How to activate Pinterest Integration

Instructions on how to activate a Pinterest integration and a list of what can be measured.

Jul 19, 2022

Campaign Monitoring Implementation Guide

This article is the Campaign Monitor Pixel implementation guide, which includes information on JavaScript/Verified/Standard/Redirect/Post Bid monitoring pixels.

Jul 19, 2022

Automated Tag Video Tutorial

This article provides a video tutorial on Automated Tag within IAS Signal and linking with the Google Campaign Manager (CM).

Jul 19, 2022

How to activate Snapchat Integration

Instructions on how to activate a Snapchat integration and a list of what can be measured.

Jul 19, 2022

Intro to IAS Automated Tagging with Google

This article includes an overview of IAS's Automated Tag solution with Google Campaign Manager 360, including automation of partner settings and key benefits for advertisers and publishers.

Jul 19, 2022

Automated Tag Getting Started Guide

This article explains the Automated Tag solution which automates the tag wrapping process.

Jul 19, 2022

IAS trackings setup for Google Display Network (GDN)

This article includes instructions for the setup and implementation process of IAS trackings for GDN campaigns.

Jul 19, 2022

Working with Tag Manager and its supported Ad Servers

This article provides information on Tag Manager in IAS Signal. Details include supported ad servers, tag formats, known ad server domains, rules for tag files, and validations performed.

Jul 19, 2022

Tag Manager - Download or Email Tags

This article provides instructions for how to download and email tag files within the Tag Manager on IAS Signal.

Jul 19, 2022

Upload and Build Tags in Tag Manager

You can upload and build tags from the Campaign Details page in Tag Manager.

Jul 19, 2022

Multimedia Tag (MMT) Getting Started Guide

This article provides information on the Multimedia Tag (MMT) including steps for self service tagging, the Innovid process for CTV or MMT placements, and a chart of capabilities/metrics collected by environment.

Jul 19, 2022

Automated Tag - Activate Advertiser in Google Campaign Manager

How to activate an advertiser with IAS Automated Tagging in Google Campaign Manager (GCM).

Jan 3, 2022

Troubleshooting and QA'ing Automated Tags

Information on troubleshooting and QA'ing Automated Tags, including video tags in ATW and Display & Video 360 (DV360).

Jan 3, 2022

Automated Tag - Mapping Google Campaign Manager to IAS Teams

How to map one Google Campaign Manager (GCM) account to IAS teams in Automated Tagging.

Nov 20, 2021

Automated Tag - Media Partner Auto-add

Information on Automated Tagging regarding client paid accounts and partner invoice eligible accounts, including when you can add the media partner to a campaign and update tags.

Nov 20, 2021

Automated Tags in the IAS Signal Tag Manager

Information on where to find your Automated Tags within the IAS Signal Tag Manager, along with table column descriptions.

Oct 27, 2021

Tag Wrapping Requests: Best Practices

Best practices to follow when submitting tag wrapping cases to IAS Support.

Oct 27, 2021

Map multiple IAS teams to a single Google Account/Advertiser

How to find your IAS team information to map multiple IAS teams to a single Google Account/Advertiser.

Mar 2, 2021

Tag Sheets - Do language settings matter?

Find information on which language settings are needed to download tag sheets for use with our Tag Manager.

Sep 24, 2020

Click Measurement

Does IAS track clicks?

Sep 21, 2020

Media Partner Profiles

Information on Media Partner Profiles (MPPs) and how this affects you.

Featured Articles

  • Advertiser Metrics Glossary

    This article provides definitions for most metrics found on the main IAS Signal dashboards (Overview, Quality Impressions, Viewability, Invalid Traffic, and Brand Safety) and Report Builder. For Facebook Report and additional metrics, see the articles in the side panel.

  • All Agency Video Tutorials

    This page displays all the video walkthroughs including how to use the IAS Signal Overview Page, Campaign Management Platform, Tag Manager, Report Builder, Quality Impressions™ Dashboard, & List Manager.