Advertiser + Agency Solutions

This article answers frequently asked questions about Automated Tag with Google, including topics such as wrapping, notifications, and limitations.

This article is the "Tag Manager" self-service user guide that shows how to wrap your own tags with IAS blocking/monitoring solutions.

Information on using the 'Non-Standard Tag File Template' to wrap your tags/pixels in IAS Signal's Tag Manager.

Guide that includes information on automated tag wrapping for Innovid (display and video), including how to add IAS teams to the Innovid Mapping in IAS Signal.

VAST Validation standard operating procedure (SOP) which includes information on: How to wrap IAS tags, IAS Tags Structure, How to Identify Video IAS Tags, and Test IAS Wrapped Tags.

This article details tag structures and examples for IAS Display Tags and IAS Video Tags.

IAS blocking is a proprietary, enterprise-level platform that enforces a brand's insertion order instructions in accordance with the IAS Content Ratings selected by advertisers. This ensures that display advertising only appears on web pages containing content rated as appropriate for their advertising.

This article provides tips to improve turnaround times for tag wrapping requests and troubleshooting support.

Information on setting forceAppend for IAS Monitoring tags to track viewability.

This article provides details on the Snapchat/IAS integration including implementation and supported formats.

Introduction to macros, including what they are and how to implement them.

This article provides frequently asked questions around Automated Tag QA checking.

This short guide will help you to differentiate between the different types of trackings you will usually receive from advertisers / agencies.

This video tutorial walks you through how to use the Multimedia Tag.

Unified Video Pixel (UVP) macro chart with a list of parameters and their descriptions.

Instructions on how to activate a Spotify integration and a list of what can be measured.

Instructions on how to activate a Pinterest integration and a list of what can be measured.

This article is the Campaign Monitor Pixel implementation guide, which includes information on JavaScript/Verified/Standard/Redirect/Post Bid monitoring pixels.

This article provides a video tutorial on Automated Tag within IAS Signal and linking with the Google Campaign Manager (CM).

Instructions on how to activate a Snapchat integration and a list of what can be measured.

This article includes an overview of IAS's Automated Tag solution with Google Campaign Manager 360, including automation of partner settings and key benefits for advertisers and publishers.

This article explains the Automated Tag solution which automates the tag wrapping process.

This article includes instructions for the setup and implementation process of IAS trackings for GDN campaigns.

This article provides information on Tag Manager in IAS Signal. Details include supported ad servers, tag formats, known ad server domains, rules for tag files, and validations performed.

This article provides instructions for how to download and email tag files within the Tag Manager on IAS Signal.

You can upload and build tags from the Campaign Details page in Tag Manager.

This article provides information on the Multimedia Tag (MMT) including steps for self service tagging, the Innovid process for CTV or MMT placements, and a chart of capabilities/metrics collected by environment.

How to activate an advertiser with IAS Automated Tagging in Google Campaign Manager (GCM).

Information on troubleshooting and QA'ing Automated Tags, including video tags in ATW and Display & Video 360 (DV360).

How to map one Google Campaign Manager (GCM) account to IAS teams in Automated Tagging.

Information on Automated Tagging regarding client paid accounts and partner invoice eligible accounts, including when you can add the media partner to a campaign and update tags.

Information on where to find your Automated Tags within the IAS Signal Tag Manager, along with table column descriptions.

Best practices to follow when submitting tag wrapping cases to IAS Support.

How to find your IAS team information to map multiple IAS teams to a single Google Account/Advertiser.

Find information on which language settings are needed to download tag sheets for use with our Tag Manager.

Does IAS track clicks?

Information on Media Partner Profiles (MPPs) and how this affects you.