Advertiser + Agency Solutions

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Optimization Tips - Viewability, IVT, and Brand Safety

Optimization tips including suggestions on what metrics/features to review, consider, or use for optimizing Viewability, IVT, and Brand Safety performance.

May 26, 2023

What is the GARM Brand Safety Floor & Suitability Framework?

This article explains the GARM (Global Alliance for Responsible Media) framework, including Content Categories and Risk Levels.

Jan 24, 2023

Quality Impressions Dashboard Video Tutorial

Overview of an IAS Quality Impression, including a dashboard video tutorial.

Sep 13, 2022

Invalid Traffic Overview

This article provides information on invalid traffic (IVT) and dealing with fraud, including what you can do and questions to ask your vendors.

Jul 19, 2022

Invisible URLs Overview

Overview of Invisible URL metrics that can be displayed in reporting and on dashboards in IAS Signal, including definition, location, reasons, and advice.

Nov 24, 2021

Featured Articles

  • Advertiser Metrics Glossary

    This article provides definitions for most metrics found on the main IAS Signal dashboards (Overview, Quality Impressions, Viewability, Invalid Traffic, and Brand Safety) and Report Builder. For Facebook Report and additional metrics, see the articles in the side panel.

  • All Agency Video Tutorials

    This page displays all the video walkthroughs including how to use the IAS Signal Overview Page, Campaign Management Platform, Tag Manager, Report Builder, Quality Impressions™ Dashboard, & List Manager.