Advertiser + Agency Solutions

Optimization tips including suggestions on what metrics/features to review, consider, or use for optimizing Viewability, IVT, and Brand Safety performance.

This article explains the GARM (Global Alliance for Responsible Media) framework, including Content Categories and Risk Levels.

Overview of an IAS Quality Impression, including a dashboard video tutorial.

This article provides information on invalid traffic (IVT) and dealing with fraud, including what you can do and questions to ask your vendors.

Overview of Invisible URL metrics that can be displayed in reporting and on dashboards in IAS Signal, including definition, location, reasons, and advice.