Optimization tips including suggestions on what metrics/features to review, consider, or use for optimizing Viewability, IVT, and Brand Safety performance.
May 26, 2023
This article explains the GARM (Global Alliance for Responsible Media) framework, including Content Categories and Risk Levels.
Jan 24, 2023
Overview of an IAS Quality Impression, including a dashboard video tutorial.
Sep 13, 2022
This article provides information on invalid traffic (IVT) and dealing with fraud, including what you can do and questions to ask your vendors.
Jul 19, 2022
Overview of Invisible URL metrics that can be displayed in reporting and on dashboards in IAS Signal, including definition, location, reasons, and advice.
Nov 24, 2021