Advertiser + Agency Solutions

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Campaign Setup - Quality Profile

Quality Sync allows you to create a segment which best matches your avoidance preferences. Then from the list of campaigns, you can copy the Quality Sync profile and enter it your DSP.

Jun 5, 2023

Use the Campaign Management Platform

This article includes information on using the Campaign Management Platform in IAS Signal, including descriptions of the Campaign Setup and Campaign Info screens.

Jun 5, 2023

Campaign Setup - Create/Edit Templates

Information on the Campaign Settings screen in IAS Signal, including feature descriptions, how to edit templates, and set Media Partner default settings.

May 11, 2023

Campaign Monitoring Metrics Glossary

This article provides definitions for Campaign Monitoring metrics.

Feb 7, 2023

Proprietary Platforms Activation Guide

Follow this step-by step guide to Map and pre-map your PMI campaigns to IAS campaigns.

Sep 21, 2022

Campaign Management - Enable Total Visibility

Information on wrapping Total Visibility tags self-service via Campaign Setup on IAS Signal, including pre-requirements and how to enable Total Visibility on a campaign.

Sep 21, 2022

View the PMI Campaign Summary Page

Shows where to find the PMI Campaign Summary page in IAS Signal and what the page looks like.

Sep 21, 2022

Campaign Monitoring Report - Replace Numeric IDs with Corresponding Names

Short guide on how to replace numeric IDs to corresponding names on the Campaign Monitoring report, including Macro Mapping.

Sep 19, 2022

Campaign Monitoring Implementation Guide

This article is the Campaign Monitor Pixel implementation guide, which includes information on JavaScript/Verified/Standard/Redirect/Post Bid monitoring pixels.

Jul 19, 2022

Track Campaign Manager-synced DV360 placements with IAS

This article includes information on how to track Campaign Manager-synced DV360 placements with IAS using the bulk export/upload process in DV360.

Jul 19, 2022

PMI Partners - Add to Campaigns

This article includes information on how to add PMI (Partner Measurement Integration) Partners to your campaigns in IAS Signal.

Jul 19, 2022

Campaign Management Platform - Video Tutorial

This article provides a video walkthrough showing different ways to create a new campaign via the 'Campaign Setup' page in IAS Signal, and reviews the various settings for each section.

Jul 19, 2022

List Manager - CTV Required and Exclusion Lists

Information on Connected TV (CTV) Required and Exclusion lists in List Manager on IAS Signal, including an overview and how to enable/create CTV lists.

Jun 22, 2022

Campaign Setup - Add Media Partner to Campaign

Information on how to access IAS Signal's Campaign Management to add a media partner to a campaign.

Jan 12, 2022

Set Media Partner Default Settings by Template

Information on setting a campaign template's 'Media Partner Defaults' section in IAS Signal.

Jan 9, 2022

Map and Pre-map your PMI Campaigns

How to map and pre-map your PMI Campaigns to IAS Campaigns.

Jan 4, 2022

Campaign Setup - Geo Limits, Language Limits, List Manager Lists

How to apply Geo Limits, Language Limits, and List Manager Lists to campaigns via IAS Signal’s Campaign Setup.

Jan 3, 2022

Campaign Setup - Customize Brand Safety by Media Partner

Information on the ways you can assign customized Brand Safety thresholds for media partners in Campaign Setup on IAS Signal.

Jan 3, 2022

List Manager Lists - Download Custom Lists

Walkthrough on how to download custom lists via the List Manager on the IAS Signal UI.

Nov 22, 2021

Locate the ADV Entity ID for a Campaign

Information on how to find the ADV Entity ID (ADVID) for a campaign in IAS Signal.

Oct 27, 2021

Find Campaigns in Tag Manager

How to find campaigns in Tag Manager on IAS Signal, including information on the Campaign Details page.

Oct 27, 2021

Add a New Media Partner that does not Exist Yet

If you are trying to add a media partner to a campaign and it does not exist yet.

Sep 24, 2021

Brand Safety - Risk Bucket Thresholds

Information on the Brand Safety screen when creating new campaigns in Campaign Setup on IAS Signal. Includes descriptions of the 'Categories' risk bucket thresholds and the 'Invisible URL' feature.

Jun 4, 2021

Map multiple IAS teams to a single Google Account/Advertiser

How to find your IAS team information to map multiple IAS teams to a single Google Account/Advertiser.

Mar 2, 2021

Optimization Tips - Viewability, IVT, and Brand Safety

Optimization tips including suggestions on what metrics/features to review, consider, or use for optimizing Viewability, IVT, and Brand Safety performance.

May 26, 2023

What is the GARM Brand Safety Floor & Suitability Framework?

This article explains the GARM (Global Alliance for Responsible Media) framework, including Content Categories and Risk Levels.

Jan 24, 2023

Quality Impressions Dashboard Video Tutorial

Overview of an IAS Quality Impression, including a dashboard video tutorial.

Sep 13, 2022

Invalid Traffic Overview

This article provides information on invalid traffic (IVT) and dealing with fraud, including what you can do and questions to ask your vendors.

Jul 19, 2022

Invisible URLs Overview

Overview of Invisible URL metrics that can be displayed in reporting and on dashboards in IAS Signal, including definition, location, reasons, and advice.

Nov 24, 2021

Advertiser Metrics Glossary

This article provides definitions for most metrics found on the main IAS Signal dashboards (Overview, Quality Impressions, Viewability, Invalid Traffic, and Brand Safety) and Report Builder. For Facebook Report and additional metrics, see the articles in the side panel.

May 30, 2023

Activate TikTok & IAS OMSDK for Video Level Brand Safety & Suitability

To activate OMSDK video level brand safety and suitability, you must configure an agreement.

Apr 10, 2023

TikTok & IAS Viewability & IVT User Guide

TikTok and IAS parter to bring media quality measurement to TikTok ads for viewability, fraud, and app-level brand safety. These solutions are available for Brand Auction In-Feed ads Reach, Video views, Traffic, App Installs, and Conversion. Contact your IAS or TikTok representative to learn about additional ad formats in beta testing.

Apr 10, 2023

What Are Macros

Introduction to macros, including what they are and how to implement them.

Sep 19, 2022

Open Web Implementation hints for Media Partners

This short guide will help you to differentiate between the different types of trackings you will usually receive from advertisers / agencies.

Sep 15, 2022

O&O Viewability & IVT Measurement on LinkedIn Customer Guide

Customer guide to activating our LinkedIn measurement. Includes a product overview, advertiser benefits, product snapshot, steps to getting started, and frequently asked questions.

May 31, 2022

Campaign Monitoring Pixel Capabilities

Information on Campaign Monitoring Pixel capabilities for both display & video (Open Web, In-App, CTV).

Jan 3, 2022

Ad Blocking Extensions "Ad Blockers" FAQ

Information on what an Ad Blocker is, when it works, and how does it affect impression counts.

Sep 24, 2020

Tag Wrapping - Improve Request Turnaround Times

This article provides tips to improve turnaround times for tag wrapping requests and troubleshooting support.

Sep 21, 2022

Help Center - Walkthrough Video Tutorial

Walkthrough of the Help Center, where you can find helpful guidance, video tutorials, documentation, and submit requests.

Sep 14, 2022

Tag Wrapping Requests: Best Practices

Best practices to follow when submitting tag wrapping cases to IAS Support.

Oct 27, 2021

How to Submit an IAS Case

Information on submitting IAS cases through the Help Center's 'Contact Support' button, including case types and details on what to include.

Jun 3, 2021

Create Reports with Report Builder

This article provides an overview on how to create reports in the IAS Signal Report Builder.

May 30, 2023

YouTube Brand Safety Reporting Getting Started Guide

This article provides a guide on YouTube brand safety reporting in IAS Signal, including dashboard details and metrics glossaries.

May 23, 2023

Facebook Dashboard

This article explains how to use the Facebook Dashboard to optimize and improve performance in your Facebook campaigns, and to download simple reports.

May 2, 2023

Facebook Reports within FB Business Manager

Information on how to setup Facebook Reports within FB Business Manager (Content Allow Lists/ Blocklists).

Apr 20, 2023

CTV Metrics Glossary - IAS Signal Report Builder

Current glossary of rendered and viewable impression metrics for Connected TV (CTV) metrics found in the IAS Signal Report Builder.

Mar 21, 2023

Campaign Monitoring Metrics Glossary

This article provides definitions for Campaign Monitoring metrics.

Feb 7, 2023

IAS Signal Invalid Traffic Dashboard Explanations

This article provides an overview of the IAS Signal Invalid Traffic Dashboard.

Sep 21, 2022

Campaign Monitoring Report - Replace Numeric IDs with Corresponding Names

Short guide on how to replace numeric IDs to corresponding names on the Campaign Monitoring report, including Macro Mapping.

Sep 19, 2022

IAS Signal Overview Dashboard Explanations

Mapping and descriptions of elements on the 'Overview' dashboard in IAS Signal.

Sep 19, 2022

YouTube Brand Safety - Dashboard Data Tables

Shows where to view YouTube brand safety reporting in the data tables on the 'Overview' and 'Brand Safety' dashboards in IAS Signal.

Sep 19, 2022

Custom Report Builder - Metric Conditions Video Tutorial

Video tutorial of the 'Metric Conditions' feature in the 'Custom Report Builder' on IAS Signal.

Sep 16, 2022

Report Builder - Custom Reports Screen

This article explains how to access the Custom Reports screen in Report Builder on IAS Signal, including feature descriptions.

Sep 16, 2022

IAS Signal Quality Impressions™ Dashboard Explanations

This article provides information on what makes an ad a Quality Impression and common features of the Quality Impressions dashboard.

Sep 13, 2022

IAS Signal Viewability Dashboard Explanations

This article provides an overview of the IAS Signal Viewability Dashboard.

Sep 13, 2022

Report Builder - Video Tutorial

This article provides a video tutorial about Report Builder's core functionality, which includes basic viewability, brand safety, and IVT metrics, as well as support for multiple sheets.

Sep 13, 2022

Access Excel Reports

Shows where to create customized Excel reports on the IAS Signal Dashboard.

Sep 13, 2022

Excel Reports Getting Started Guide

This in-depth guide provides an overview of the Excel Report options available in IAS Signal.

Sep 13, 2022

Targeting Segment Dimension Report Builder

This article explains the Targeting Segments Dimension in the Report Builder.

Jul 19, 2022

How to create archived data

This article explains how to use the Report Builder to archive data.

Jul 19, 2022

"Unknown" in Geo Settings

This article provides information on geo-targeting works and how to improve your delivery.

Jul 19, 2022

List Manager - CTV Required and Exclusion Lists

Information on Connected TV (CTV) Required and Exclusion lists in List Manager on IAS Signal, including an overview and how to enable/create CTV lists.

Jun 22, 2022

YouTube Data Tables - Brand Safety and Viewability Invalid Traffic

Explanation of YouTube data tables in IAS Signal, including Brand Safety data and Viewability/Invalid Traffic data.

Jan 4, 2022

Brand Safety Dashboard - Explanations

Explanation of the Brand Safety Dashboard on IAS Signal, including feature descriptions and details about brand safety calculations.

Jan 3, 2022

Invisible URLs Overview

Overview of Invisible URL metrics that can be displayed in reporting and on dashboards in IAS Signal, including definition, location, reasons, and advice.

Nov 24, 2021

Click Measurement

Does IAS track clicks?

Sep 21, 2020

Automated Tag with Google FAQs

This article answers frequently asked questions about Automated Tag with Google, including topics such as wrapping, notifications, and limitations.

May 2, 2023

Working with Tag Manager and its supported Ad Servers

This article provides information on Tag Manager in IAS Signal. Details include supported ad servers, tag formats, known ad server domains, rules for tag files, and validations performed.

Mar 30, 2023

Tag Manager - User Guide

This article is the "Tag Manager" self-service user guide that shows how to wrap your own tags with IAS blocking/monitoring solutions.

Mar 30, 2023

Use the Non-Standard Tag File Template to Generate Pixels

Information on using the 'Non-Standard Tag File Template' to wrap your tags/pixels in IAS Signal's Tag Manager.

Mar 30, 2023

Innovid Automated Tag Wrapping Guide

Guide that includes information on automated tag wrapping for Innovid (display and video), including how to add IAS teams to the Innovid Mapping in IAS Signal.

Mar 29, 2023

VAST Validation SOP

VAST Validation standard operating procedure (SOP) which includes information on: How to wrap IAS tags, IAS Tags Structure, How to Identify Video IAS Tags, and Test IAS Wrapped Tags.

Mar 14, 2023

How are IAS Tags Structured?

This article details tag structures and examples for IAS Display Tags and IAS Video Tags.

Mar 7, 2023

Open Web Implementation Guide

IAS blocking is a proprietary, enterprise-level platform that enforces a brand's insertion order instructions in accordance with the IAS Content Ratings selected by advertisers. This ensures that display advertising only appears on web pages containing content rated as appropriate for their advertising.

Sep 21, 2022

Tag Wrapping - Improve Request Turnaround Times

This article provides tips to improve turnaround times for tag wrapping requests and troubleshooting support.

Sep 21, 2022

Monitoring Placements reading as forceAppend=Null

Information on setting forceAppend for IAS Monitoring tags to track viewability.

Sep 21, 2022

Snapchat Integration and Coverage

This article provides details on the Snapchat/IAS integration including implementation and supported formats.

Sep 21, 2022

What Are Macros

Introduction to macros, including what they are and how to implement them.

Sep 19, 2022

Automated Tag - QA Best Practices

This article provides frequently asked questions around Automated Tag QA checking.

Sep 19, 2022

Open Web Implementation hints for Media Partners

This short guide will help you to differentiate between the different types of trackings you will usually receive from advertisers / agencies.

Sep 15, 2022

Multimedia Tag - Video Tutorial

This video tutorial walks you through how to use the Multimedia Tag.

Sep 13, 2022

Unified Video Pixel (UVP) Macros

Unified Video Pixel (UVP) macro chart with a list of parameters and their descriptions.

Sep 13, 2022

How to activate Spotify Integration

Instructions on how to activate a Spotify integration and a list of what can be measured.

Jul 30, 2022

How to activate Pinterest Integration

Instructions on how to activate a Pinterest integration and a list of what can be measured.

Jul 19, 2022

Campaign Monitoring Implementation Guide

This article is the Campaign Monitor Pixel implementation guide, which includes information on JavaScript/Verified/Standard/Redirect/Post Bid monitoring pixels.

Jul 19, 2022

Automated Tag Video Tutorial

This article provides a video tutorial on Automated Tag within IAS Signal and linking with the Google Campaign Manager (CM).

Jul 19, 2022

How to activate Snapchat Integration

Instructions on how to activate a Snapchat integration and a list of what can be measured.

Jul 19, 2022

Intro to IAS Automated Tagging with Google

This article includes an overview of IAS's Automated Tag solution with Google Campaign Manager 360, including automation of partner settings and key benefits for advertisers and publishers.

Jul 19, 2022

Automated Tag Getting Started Guide

This article explains the Automated Tag solution which automates the tag wrapping process.

Jul 19, 2022

IAS trackings setup for Google Display Network (GDN)

This article includes instructions for the setup and implementation process of IAS trackings for GDN campaigns.

Jul 19, 2022

Tag Manager - Download or Email Tags

This article provides instructions for how to download and email tag files within the Tag Manager on IAS Signal.

Jul 19, 2022

Upload and Build Tags in Tag Manager

You can upload and build tags from the Campaign Details page in Tag Manager.

Jul 19, 2022

Multimedia Tag (MMT) Getting Started Guide

This article provides information on the Multimedia Tag (MMT) including steps for self service tagging, the Innovid process for CTV or MMT placements, and a chart of capabilities/metrics collected by environment.

Jul 19, 2022

Automated Tag - Activate Advertiser in Google Campaign Manager

How to activate an advertiser with IAS Automated Tagging in Google Campaign Manager (GCM).

Jan 3, 2022

Troubleshooting and QA'ing Automated Tags

Information on troubleshooting and QA'ing Automated Tags, including video tags in ATW and Display & Video 360 (DV360).

Jan 3, 2022

Automated Tag - Mapping Google Campaign Manager to IAS Teams

How to map one Google Campaign Manager (GCM) account to IAS teams in Automated Tagging.

Nov 20, 2021

Automated Tag - Media Partner Auto-add

Information on Automated Tagging regarding client paid accounts and partner invoice eligible accounts, including when you can add the media partner to a campaign and update tags.

Nov 20, 2021

Automated Tags in the IAS Signal Tag Manager

Information on where to find your Automated Tags within the IAS Signal Tag Manager, along with table column descriptions.

Oct 27, 2021

Tag Wrapping Requests: Best Practices

Best practices to follow when submitting tag wrapping cases to IAS Support.

Oct 27, 2021

Map multiple IAS teams to a single Google Account/Advertiser

How to find your IAS team information to map multiple IAS teams to a single Google Account/Advertiser.

Mar 2, 2021

Tag Sheets - Do language settings matter?

Find information on which language settings are needed to download tag sheets for use with our Tag Manager.

Sep 24, 2020

Click Measurement

Does IAS track clicks?

Sep 21, 2020

Media Partner Profiles

Information on Media Partner Profiles (MPPs) and how this affects you.

Continuous Play for CTV, Web, and App

This article provides information on Continuous Play for CTV, web, and app, including metrics and definitions.

Apr 24, 2023

Multimedia Tag Guide (FKA Publisher Exceptions)

This article provides a Multimedia Tag (MMT) publisher exceptions chart and includes information for each media partner such as: MMT status, IAS Connected TV (CTV) solution, VAST CTV tag support, and impact on auto-tag wrapping.

Apr 12, 2023

Activate TikTok & IAS OMSDK for Video Level Brand Safety & Suitability

To activate OMSDK video level brand safety and suitability, you must configure an agreement.

Apr 10, 2023

How are IAS Tags Structured?

This article details tag structures and examples for IAS Display Tags and IAS Video Tags.

Mar 7, 2023

Trafficking Programmatic Reporting Tags in CM360 and DV360

Provides the steps required to get programmatic reporting for DV360 when using CM360 video placements wrapped manually (using Tag Manager). This is not required for the IAS Autotag process.

Nov 30, 2022

Multimedia Tag - Video Tutorial

This video tutorial walks you through how to use the Multimedia Tag.

Sep 13, 2022

Multimedia Tag (MMT) Troubleshooting and FAQ

Multimedia Tag (MMT) troubleshooting scenarios with resolution details and frequently asked questions.

Sep 13, 2022

Unified Video Pixel (UVP) FAQs

This article answers frequently asked questions on Unified Video Pixel (UVP), including information on use-cases, limitations, and support.

Sep 13, 2022

Unified Video Pixel (UVP) Macros

Unified Video Pixel (UVP) macro chart with a list of parameters and their descriptions.

Sep 13, 2022

Multimedia Tag (MMT) Getting Started Guide

This article provides information on the Multimedia Tag (MMT) including steps for self service tagging, the Innovid process for CTV or MMT placements, and a chart of capabilities/metrics collected by environment.

Jul 19, 2022

Innovid Unified Video Pixel Integration

Information on the Innovid Unified Video Pixel (UVP) Integration and how it enables an Advertiser/Agency to see data in IAS Signal.

Oct 27, 2021

Classic Platform - Build Single Excel Reports

Instructions for how to pull a report for a single campaign from the Excel Reports page on the IAS Classic Platform.

Sep 19, 2022

Classic Platform Getting Started Guide

This article gives an overview of the IAS Classic Platform's UI and metrics, including report filters and glossaries with definitions.

Sep 13, 2022

List Manager - Brand Suitability Lists

This article explains the Brand Suitability List in List Manager on IAS Signal, including an overview and how to enable/create the lists.

Mar 22, 2023

List Manager - Getting Started Guide

This article includes a detailed guide on List Manager in IAS Signal, including an overview, list types, how to open List Manager, create/manage/edit lists, apply/unapply lists, and validation rules.

Mar 14, 2023

List Manager - CTV Required and Exclusion Lists

Information on Connected TV (CTV) Required and Exclusion lists in List Manager on IAS Signal, including an overview and how to enable/create CTV lists.

Jun 22, 2022

List Manager Lists - Download Custom Lists

Walkthrough on how to download custom lists via the List Manager on the IAS Signal UI.

Nov 22, 2021

List Manager - Video Tutorial

Video tutorial that walks through how to self-service with List Manager in IAS Signal. You will learn how to create new lists, use filters, see list details, apply/unapply lists to campaigns (individually or in bulk), and download/edit/archive lists.

Aug 5, 2021

Featured Articles

  • Create Reports with Report Builder

    This article provides an overview on how to create reports in the IAS Signal Report Builder.

  • Tag Manager - User Guide

    This article is the "Tag Manager" self-service user guide that shows how to wrap your own tags with IAS blocking/monitoring solutions.