Advertiser + Agency Solutions

Quality Sync allows you to create a segment which best matches your avoidance preferences. Then from the list of campaigns, you can copy the Quality Sync profile and enter it your DSP.

This article includes information on using the Campaign Management Platform in IAS Signal, including descriptions of the Campaign Setup and Campaign Info screens.

Information on the Campaign Settings screen in IAS Signal, including feature descriptions, how to edit templates, and set Media Partner default settings.

This article provides definitions for Campaign Monitoring metrics.

Follow this step-by step guide to Map and pre-map your PMI campaigns to IAS campaigns.

Information on wrapping Total Visibility tags self-service via Campaign Setup on IAS Signal, including pre-requirements and how to enable Total Visibility on a campaign.

Shows where to find the PMI Campaign Summary page in IAS Signal and what the page looks like.

Short guide on how to replace numeric IDs to corresponding names on the Campaign Monitoring report, including Macro Mapping.

This article is the Campaign Monitor Pixel implementation guide, which includes information on JavaScript/Verified/Standard/Redirect/Post Bid monitoring pixels.

This article includes information on how to track Campaign Manager-synced DV360 placements with IAS using the bulk export/upload process in DV360.

This article includes information on how to add PMI (Partner Measurement Integration) Partners to your campaigns in IAS Signal.

This article provides a video walkthrough showing different ways to create a new campaign via the 'Campaign Setup' page in IAS Signal, and reviews the various settings for each section.

Information on Connected TV (CTV) Required and Exclusion lists in List Manager on IAS Signal, including an overview and how to enable/create CTV lists.

Information on how to access IAS Signal's Campaign Management to add a media partner to a campaign.

Information on setting a campaign template's 'Media Partner Defaults' section in IAS Signal.

How to map and pre-map your PMI Campaigns to IAS Campaigns.

How to apply Geo Limits, Language Limits, and List Manager Lists to campaigns via IAS Signal’s Campaign Setup.

Information on the ways you can assign customized Brand Safety thresholds for media partners in Campaign Setup on IAS Signal.

Walkthrough on how to download custom lists via the List Manager on the IAS Signal UI.

Information on how to find the ADV Entity ID (ADVID) for a campaign in IAS Signal.

How to find campaigns in Tag Manager on IAS Signal, including information on the Campaign Details page.

If you are trying to add a media partner to a campaign and it does not exist yet.

Information on the Brand Safety screen when creating new campaigns in Campaign Setup on IAS Signal. Includes descriptions of the 'Categories' risk bucket thresholds and the 'Invisible URL' feature.

How to find your IAS team information to map multiple IAS teams to a single Google Account/Advertiser.

Optimization tips including suggestions on what metrics/features to review, consider, or use for optimizing Viewability, IVT, and Brand Safety performance.

This article explains the GARM (Global Alliance for Responsible Media) framework, including Content Categories and Risk Levels.

Overview of an IAS Quality Impression, including a dashboard video tutorial.

This article provides information on invalid traffic (IVT) and dealing with fraud, including what you can do and questions to ask your vendors.

Overview of Invisible URL metrics that can be displayed in reporting and on dashboards in IAS Signal, including definition, location, reasons, and advice.

This article provides definitions for most metrics found on the main IAS Signal dashboards (Overview, Quality Impressions, Viewability, Invalid Traffic, and Brand Safety) and Report Builder. For Facebook Report and additional metrics, see the articles in the side panel.

To activate OMSDK video level brand safety and suitability, you must configure an agreement.

TikTok and IAS parter to bring media quality measurement to TikTok ads for viewability, fraud, and app-level brand safety. These solutions are available for Brand Auction In-Feed ads Reach, Video views, Traffic, App Installs, and Conversion. Contact your IAS or TikTok representative to learn about additional ad formats in beta testing.

Introduction to macros, including what they are and how to implement them.

This short guide will help you to differentiate between the different types of trackings you will usually receive from advertisers / agencies.

Customer guide to activating our LinkedIn measurement. Includes a product overview, advertiser benefits, product snapshot, steps to getting started, and frequently asked questions.

Information on Campaign Monitoring Pixel capabilities for both display & video (Open Web, In-App, CTV).

Information on what an Ad Blocker is, when it works, and how does it affect impression counts.

This article provides tips to improve turnaround times for tag wrapping requests and troubleshooting support.

Walkthrough of the Help Center, where you can find helpful guidance, video tutorials, documentation, and submit requests.

Best practices to follow when submitting tag wrapping cases to IAS Support.

Information on submitting IAS cases through the Help Center's 'Contact Support' button, including case types and details on what to include.

This article provides an overview on how to create reports in the IAS Signal Report Builder.

This article provides a guide on YouTube brand safety reporting in IAS Signal, including dashboard details and metrics glossaries.

This article explains how to use the Facebook Dashboard to optimize and improve performance in your Facebook campaigns, and to download simple reports.

Information on how to setup Facebook Reports within FB Business Manager (Content Allow Lists/ Blocklists).

Current glossary of rendered and viewable impression metrics for Connected TV (CTV) metrics found in the IAS Signal Report Builder.

This article provides definitions for Campaign Monitoring metrics.

This article provides an overview of the IAS Signal Invalid Traffic Dashboard.

Short guide on how to replace numeric IDs to corresponding names on the Campaign Monitoring report, including Macro Mapping.

Mapping and descriptions of elements on the 'Overview' dashboard in IAS Signal.

Shows where to view YouTube brand safety reporting in the data tables on the 'Overview' and 'Brand Safety' dashboards in IAS Signal.

Video tutorial of the 'Metric Conditions' feature in the 'Custom Report Builder' on IAS Signal.

This article explains how to access the Custom Reports screen in Report Builder on IAS Signal, including feature descriptions.

This article provides information on what makes an ad a Quality Impression and common features of the Quality Impressions dashboard.

This article provides an overview of the IAS Signal Viewability Dashboard.

This article provides a video tutorial about Report Builder's core functionality, which includes basic viewability, brand safety, and IVT metrics, as well as support for multiple sheets.

Shows where to create customized Excel reports on the IAS Signal Dashboard.

This in-depth guide provides an overview of the Excel Report options available in IAS Signal.

This article explains the Targeting Segments Dimension in the Report Builder.

This article explains how to use the Report Builder to archive data.

This article provides information on geo-targeting works and how to improve your delivery.

Information on Connected TV (CTV) Required and Exclusion lists in List Manager on IAS Signal, including an overview and how to enable/create CTV lists.

Explanation of YouTube data tables in IAS Signal, including Brand Safety data and Viewability/Invalid Traffic data.

Explanation of the Brand Safety Dashboard on IAS Signal, including feature descriptions and details about brand safety calculations.

Overview of Invisible URL metrics that can be displayed in reporting and on dashboards in IAS Signal, including definition, location, reasons, and advice.

Does IAS track clicks?

This article answers frequently asked questions about Automated Tag with Google, including topics such as wrapping, notifications, and limitations.

This article provides information on Tag Manager in IAS Signal. Details include supported ad servers, tag formats, known ad server domains, rules for tag files, and validations performed.

This article is the "Tag Manager" self-service user guide that shows how to wrap your own tags with IAS blocking/monitoring solutions.

Information on using the 'Non-Standard Tag File Template' to wrap your tags/pixels in IAS Signal's Tag Manager.

Guide that includes information on automated tag wrapping for Innovid (display and video), including how to add IAS teams to the Innovid Mapping in IAS Signal.

VAST Validation standard operating procedure (SOP) which includes information on: How to wrap IAS tags, IAS Tags Structure, How to Identify Video IAS Tags, and Test IAS Wrapped Tags.

This article details tag structures and examples for IAS Display Tags and IAS Video Tags.

IAS blocking is a proprietary, enterprise-level platform that enforces a brand's insertion order instructions in accordance with the IAS Content Ratings selected by advertisers. This ensures that display advertising only appears on web pages containing content rated as appropriate for their advertising.

This article provides tips to improve turnaround times for tag wrapping requests and troubleshooting support.

Information on setting forceAppend for IAS Monitoring tags to track viewability.

This article provides details on the Snapchat/IAS integration including implementation and supported formats.

Introduction to macros, including what they are and how to implement them.

This article provides frequently asked questions around Automated Tag QA checking.

This short guide will help you to differentiate between the different types of trackings you will usually receive from advertisers / agencies.

This video tutorial walks you through how to use the Multimedia Tag.

Unified Video Pixel (UVP) macro chart with a list of parameters and their descriptions.

Instructions on how to activate a Spotify integration and a list of what can be measured.

Instructions on how to activate a Pinterest integration and a list of what can be measured.

This article is the Campaign Monitor Pixel implementation guide, which includes information on JavaScript/Verified/Standard/Redirect/Post Bid monitoring pixels.

This article provides a video tutorial on Automated Tag within IAS Signal and linking with the Google Campaign Manager (CM).

Instructions on how to activate a Snapchat integration and a list of what can be measured.

This article includes an overview of IAS's Automated Tag solution with Google Campaign Manager 360, including automation of partner settings and key benefits for advertisers and publishers.

This article explains the Automated Tag solution which automates the tag wrapping process.

This article includes instructions for the setup and implementation process of IAS trackings for GDN campaigns.

This article provides instructions for how to download and email tag files within the Tag Manager on IAS Signal.

You can upload and build tags from the Campaign Details page in Tag Manager.

This article provides information on the Multimedia Tag (MMT) including steps for self service tagging, the Innovid process for CTV or MMT placements, and a chart of capabilities/metrics collected by environment.

How to activate an advertiser with IAS Automated Tagging in Google Campaign Manager (GCM).

Information on troubleshooting and QA'ing Automated Tags, including video tags in ATW and Display & Video 360 (DV360).

How to map one Google Campaign Manager (GCM) account to IAS teams in Automated Tagging.

Information on Automated Tagging regarding client paid accounts and partner invoice eligible accounts, including when you can add the media partner to a campaign and update tags.

Information on where to find your Automated Tags within the IAS Signal Tag Manager, along with table column descriptions.

Best practices to follow when submitting tag wrapping cases to IAS Support.

How to find your IAS team information to map multiple IAS teams to a single Google Account/Advertiser.

Find information on which language settings are needed to download tag sheets for use with our Tag Manager.

Does IAS track clicks?

Information on Media Partner Profiles (MPPs) and how this affects you.

This article provides information on Continuous Play for CTV, web, and app, including metrics and definitions.

This article provides a Multimedia Tag (MMT) publisher exceptions chart and includes information for each media partner such as: MMT status, IAS Connected TV (CTV) solution, VAST CTV tag support, and impact on auto-tag wrapping.

To activate OMSDK video level brand safety and suitability, you must configure an agreement.

This article details tag structures and examples for IAS Display Tags and IAS Video Tags.

Provides the steps required to get programmatic reporting for DV360 when using CM360 video placements wrapped manually (using Tag Manager). This is not required for the IAS Autotag process.

This video tutorial walks you through how to use the Multimedia Tag.

Multimedia Tag (MMT) troubleshooting scenarios with resolution details and frequently asked questions.

This article answers frequently asked questions on Unified Video Pixel (UVP), including information on use-cases, limitations, and support.

Unified Video Pixel (UVP) macro chart with a list of parameters and their descriptions.

This article provides information on the Multimedia Tag (MMT) including steps for self service tagging, the Innovid process for CTV or MMT placements, and a chart of capabilities/metrics collected by environment.

Information on the Innovid Unified Video Pixel (UVP) Integration and how it enables an Advertiser/Agency to see data in IAS Signal.

Instructions for how to pull a report for a single campaign from the Excel Reports page on the IAS Classic Platform.

This article gives an overview of the IAS Classic Platform's UI and metrics, including report filters and glossaries with definitions.

This article explains the Brand Suitability List in List Manager on IAS Signal, including an overview and how to enable/create the lists.

This article includes a detailed guide on List Manager in IAS Signal, including an overview, list types, how to open List Manager, create/manage/edit lists, apply/unapply lists, and validation rules.

Information on Connected TV (CTV) Required and Exclusion lists in List Manager on IAS Signal, including an overview and how to enable/create CTV lists.

Walkthrough on how to download custom lists via the List Manager on the IAS Signal UI.

Video tutorial that walks through how to self-service with List Manager in IAS Signal. You will learn how to create new lists, use filters, see list details, apply/unapply lists to campaigns (individually or in bulk), and download/edit/archive lists.