Advertiser + Agency Solutions

This article provides definitions for most metrics found on the main IAS Signal dashboards (Overview, Quality Impressions, Viewability, Invalid Traffic, and Brand Safety) and Report Builder. For Facebook Report and additional metrics, see the articles in the side panel.

High level overview of IAS technology, including a description of the methodology used for each product/service.

Current glossary of rendered and viewable impression metrics for Connected TV (CTV) metrics found in the IAS Signal Report Builder.

This article provides definitions for Campaign Monitoring metrics.

This article provides instructions on how to use the Advanced CTV UI: Dashboard tabs, Quality Alerts, and Report Builder. Additional help content includes a video, metrics, and glossary definitions.

Glossary includes metrics definitions for the Total Visibility dashboard on IAS Signal.

This page has PDF links that includes the current list of Integral Ad Science’s (IAS) accredited metrics.

This article gives an overview of the IAS Classic Platform's UI and metrics, including report filters and glossaries with definitions.

This article includes information on Brand Safety including coverage, content categories, and risk thresholds. Also this article explains Context Control protection and how to activate it.

Facebook report metrics definitions for Viewability (Display and Video).

Information on what an Ad Blocker is, when it works, and how does it affect impression counts.