Advertiser + Agency Solutions

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Advertiser Metrics Glossary

This article provides definitions for most metrics found on the main IAS Signal dashboards (Overview, Quality Impressions, Viewability, Invalid Traffic, and Brand Safety) and Report Builder. For Facebook Report and additional metrics, see the articles in the side panel.

May 30, 2023

IAS Description of Methodology (DOM)

High level overview of IAS technology, including a description of the methodology used for each product/service.

Apr 12, 2023

CTV Metrics Glossary - IAS Signal Report Builder

Current glossary of rendered and viewable impression metrics for Connected TV (CTV) metrics found in the IAS Signal Report Builder.

Mar 21, 2023

Campaign Monitoring Metrics Glossary

This article provides definitions for Campaign Monitoring metrics.

Feb 7, 2023

Use Advanced CTV (Connected TV) UI

This article provides instructions on how to use the Advanced CTV UI: Dashboard tabs, Quality Alerts, and Report Builder. Additional help content includes a video, metrics, and glossary definitions.

Dec 22, 2022

Total Visibility Metrics Glossary

Glossary includes metrics definitions for the Total Visibility dashboard on IAS Signal.

Nov 7, 2022

Advertiser MRC Accredited Metrics

This page has PDF links that includes the current list of Integral Ad Science’s (IAS) accredited metrics.

Nov 2, 2022

Classic Platform Getting Started Guide

This article gives an overview of the IAS Classic Platform's UI and metrics, including report filters and glossaries with definitions.

Sep 13, 2022

Brand Safety & Context Control Overview

This article includes information on Brand Safety including coverage, content categories, and risk thresholds. Also this article explains Context Control protection and how to activate it.

Jul 19, 2022

Facebook Metrics Glossary

Facebook report metrics definitions for Viewability (Display and Video).

Apr 19, 2022

Ad Blocking Extensions "Ad Blockers" FAQ

Information on what an Ad Blocker is, when it works, and how does it affect impression counts.

Sep 24, 2020

Featured Articles

  • Advertiser Metrics Glossary

    This article provides definitions for most metrics found on the main IAS Signal dashboards (Overview, Quality Impressions, Viewability, Invalid Traffic, and Brand Safety) and Report Builder. For Facebook Report and additional metrics, see the articles in the side panel.

  • All Agency Video Tutorials

    This page displays all the video walkthroughs including how to use the IAS Signal Overview Page, Campaign Management Platform, Tag Manager, Report Builder, Quality Impressions™ Dashboard, & List Manager.