Advertiser + Agency Solutions

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Advertiser Metrics Glossary

This article provides definitions for most metrics found on the main IAS Signal dashboards (Overview, Quality Impressions, Viewability, Invalid Traffic, and Brand Safety) and Report Builder. For Facebook Report and additional metrics, see the articles in the side panel.

May 30, 2023

How to enable Third Party Measurement for a YouTube Campaign

This article provides instructions on how enable Third Party Measurement for a YouTube Campaign.

May 23, 2023

Tag Manager - User Guide

This article is the "Tag Manager" self-service user guide that shows how to wrap your own tags with IAS blocking/monitoring solutions.

Mar 30, 2023

How are IAS Tags Structured?

This article details tag structures and examples for IAS Display Tags and IAS Video Tags.

Mar 7, 2023

How to activate Spotify Integration

Instructions on how to activate a Spotify integration and a list of what can be measured.

Jul 30, 2022

How to activate Facebook Integration

This article provides instructions on how to activate a Facebook integration and a list of what can be measured.

Jul 19, 2022

All Agency Video Tutorials

This page displays all the video walkthroughs including how to use the IAS Signal Overview Page, Campaign Management Platform, Tag Manager, Report Builder, Quality Impressions™ Dashboard, & List Manager.

Jul 19, 2022

Multimedia Tag (MMT) Getting Started Guide

This article provides information on the Multimedia Tag (MMT) including steps for self service tagging, the Innovid process for CTV or MMT placements, and a chart of capabilities/metrics collected by environment.

Jul 19, 2022

Campaign Setup - Add Media Partner to Campaign

Information on how to access IAS Signal's Campaign Management to add a media partner to a campaign.

Jan 12, 2022

Featured Articles

  • Advertiser Metrics Glossary

    This article provides definitions for most metrics found on the main IAS Signal dashboards (Overview, Quality Impressions, Viewability, Invalid Traffic, and Brand Safety) and Report Builder. For Facebook Report and additional metrics, see the articles in the side panel.

  • All Agency Video Tutorials

    This page displays all the video walkthroughs including how to use the IAS Signal Overview Page, Campaign Management Platform, Tag Manager, Report Builder, Quality Impressions™ Dashboard, & List Manager.