Advertiser + Agency Solutions

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Optimization Tips - Viewability, IVT, and Brand Safety

Optimization tips including suggestions on what metrics/features to review, consider, or use for optimizing Viewability, IVT, and Brand Safety performance.

May 26, 2023

Automated Tag with Google FAQs

This article answers frequently asked questions about Automated Tag with Google, including topics such as wrapping, notifications, and limitations.

May 2, 2023

Good-Loop Carbon Measurement Integration

Frequently asked questions about Good-Loop's Carbon Measurement integration.

Mar 30, 2023

YouTube Activation for IAS Measurement + FAQ

This article provides YouTube step by step activation for IAS measurement, and answers frequently asked questions.

Sep 22, 2022

Next steps with IAS

Getting started guide that includes steps for campaign creation, tag wrapping/pixel creation, social measurement activation, tag/pixel implementation, and social campaign ID mapping.

Sep 21, 2022

Multimedia Tag (MMT) Troubleshooting and FAQ

Multimedia Tag (MMT) troubleshooting scenarios with resolution details and frequently asked questions.

Sep 13, 2022

Unified Video Pixel (UVP) FAQs

This article answers frequently asked questions on Unified Video Pixel (UVP), including information on use-cases, limitations, and support.

Sep 13, 2022

Agency FAQs

Frequently asked questions around the user interface, discrepancies, and viewability.

Sep 13, 2022

Viewability Limitations and Unfriendly iFrames

Information on viewability measurement, including tag type limitations and iFrames (friendly vs. unfriendly).

Nov 20, 2021

Ad Blocking Extensions "Ad Blockers" FAQ

Information on what an Ad Blocker is, when it works, and how does it affect impression counts.

Sep 24, 2020

Featured Articles

  • Advertiser Metrics Glossary

    This article provides definitions for most metrics found on the main IAS Signal dashboards (Overview, Quality Impressions, Viewability, Invalid Traffic, and Brand Safety) and Report Builder. For Facebook Report and additional metrics, see the articles in the side panel.

  • All Agency Video Tutorials

    This page displays all the video walkthroughs including how to use the IAS Signal Overview Page, Campaign Management Platform, Tag Manager, Report Builder, Quality Impressions™ Dashboard, & List Manager.