Advertiser + Agency Solutions

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Onboarding Implementation Guide to IAS

An 'Onboarding & Training Guide to IAS' for new clients on getting started in the UI and setting up a new account.

Apr 11, 2023

Onboarding Product Overview

An 'IAS Product Overview' which provides an overview of IAS products and a step-by-step walkthrough of setting up your account so you can start activating campaigns.

Apr 11, 2023

Advertiser Metrics Glossary

This article provides definitions for most metrics found on the main IAS Signal dashboards (Overview, Quality Impressions, Viewability, Invalid Traffic, and Brand Safety) and Report Builder. For Facebook Report and additional metrics, see the articles in the side panel.

May 30, 2023

How to enable Third Party Measurement for a YouTube Campaign

This article provides instructions on how enable Third Party Measurement for a YouTube Campaign.

May 23, 2023

Tag Manager - User Guide

This article is the "Tag Manager" self-service user guide that shows how to wrap your own tags with IAS blocking/monitoring solutions.

Mar 30, 2023

How are IAS Tags Structured?

This article details tag structures and examples for IAS Display Tags and IAS Video Tags.

Mar 7, 2023

How to activate Spotify Integration

Instructions on how to activate a Spotify integration and a list of what can be measured.

Jul 30, 2022

How to activate Facebook Integration

This article provides instructions on how to activate a Facebook integration and a list of what can be measured.

Jul 19, 2022

All Agency Video Tutorials

This page displays all the video walkthroughs including how to use the IAS Signal Overview Page, Campaign Management Platform, Tag Manager, Report Builder, Quality Impressions™ Dashboard, & List Manager.

Jul 19, 2022

Multimedia Tag (MMT) Getting Started Guide

This article provides information on the Multimedia Tag (MMT) including steps for self service tagging, the Innovid process for CTV or MMT placements, and a chart of capabilities/metrics collected by environment.

Jul 19, 2022

Campaign Setup - Add Media Partner to Campaign

Information on how to access IAS Signal's Campaign Management to add a media partner to a campaign.

Jan 12, 2022

Campaign Setup - Create/Edit Templates

Information on the Campaign Settings screen in IAS Signal, including feature descriptions, how to edit templates, and set Media Partner default settings.

May 11, 2023

Campaign Monitoring Metrics Glossary

This article provides definitions for Campaign Monitoring metrics.

Feb 7, 2023

Proprietary Platforms Activation Guide

Follow this step-by step guide to Map and pre-map your PMI campaigns to IAS campaigns.

Sep 21, 2022

Campaign Management - Enable Total Visibility

Information on wrapping Total Visibility tags self-service via Campaign Setup on IAS Signal, including pre-requirements and how to enable Total Visibility on a campaign.

Sep 21, 2022

View the PMI Campaign Summary Page

Shows where to find the PMI Campaign Summary page in IAS Signal and what the page looks like.

Sep 21, 2022

Campaign Monitoring Report - Replace Numeric IDs with Corresponding Names

Short guide on how to replace numeric IDs to corresponding names on the Campaign Monitoring report, including Macro Mapping.

Sep 19, 2022

Campaign Monitoring Implementation Guide

This article is the Campaign Monitor Pixel implementation guide, which includes information on JavaScript/Verified/Standard/Redirect/Post Bid monitoring pixels.

Jul 19, 2022

Track Campaign Manager-synced DV360 placements with IAS

This article includes information on how to track Campaign Manager-synced DV360 placements with IAS using the bulk export/upload process in DV360.

Jul 19, 2022

PMI Partners - Add to Campaigns

This article includes information on how to add PMI (Partner Measurement Integration) Partners to your campaigns in IAS Signal.

Jul 19, 2022

Campaign Management Platform - Video Tutorial

This article provides a video walkthrough showing different ways to create a new campaign via the 'Campaign Setup' page in IAS Signal, and reviews the various settings for each section.

Jul 19, 2022

Use the Campaign Management Platform

This article includes information on using the Campaign Management Platform in IAS Signal, including descriptions of the Campaign Setup and Campaign Info screens.

Jul 19, 2022

List Manager - CTV Required and Exclusion Lists

Information on Connected TV (CTV) Required and Exclusion lists in List Manager on IAS Signal, including an overview and how to enable/create CTV lists.

Jun 22, 2022

Campaign Setup - Add Media Partner to Campaign

Information on how to access IAS Signal's Campaign Management to add a media partner to a campaign.

Jan 12, 2022

Set Media Partner Default Settings by Template

Information on setting a campaign template's 'Media Partner Defaults' section in IAS Signal.

Jan 9, 2022

Map and Pre-map your PMI Campaigns

How to map and pre-map your PMI Campaigns to IAS Campaigns.

Jan 4, 2022

Campaign Setup - Geo Limits, Language Limits, List Manager Lists

How to apply Geo Limits, Language Limits, and List Manager Lists to campaigns via IAS Signal’s Campaign Setup.

Jan 3, 2022

Campaign Setup - Customize Brand Safety by Media Partner

Information on the ways you can assign customized Brand Safety thresholds for media partners in Campaign Setup on IAS Signal.

Jan 3, 2022

List Manager Lists - Download Custom Lists

Walkthrough on how to download custom lists via the List Manager on the IAS Signal UI.

Nov 22, 2021

Locate the ADV Entity ID for a Campaign

Information on how to find the ADV Entity ID (ADVID) for a campaign in IAS Signal.

Oct 27, 2021

Find Campaigns in Tag Manager

How to find campaigns in Tag Manager on IAS Signal, including information on the Campaign Details page.

Oct 27, 2021

Add a New Media Partner that does not Exist Yet

If you are trying to add a media partner to a campaign and it does not exist yet.

Sep 24, 2021

Brand Safety - Risk Bucket Thresholds

Information on the Brand Safety screen when creating new campaigns in Campaign Setup on IAS Signal. Includes descriptions of the 'Categories' risk bucket thresholds and the 'Invisible URL' feature.

Jun 4, 2021

Map multiple IAS teams to a single Google Account/Advertiser

How to find your IAS team information to map multiple IAS teams to a single Google Account/Advertiser.

Mar 2, 2021

Optimization Tips - Viewability, IVT, and Brand Safety

Optimization tips including suggestions on what metrics/features to review, consider, or use for optimizing Viewability, IVT, and Brand Safety performance.

May 26, 2023

What is the GARM Brand Safety Floor & Suitability Framework?

This article explains the GARM (Global Alliance for Responsible Media) framework, including Content Categories and Risk Levels.

Jan 24, 2023

Quality Impressions Dashboard Video Tutorial

Overview of an IAS Quality Impression, including a dashboard video tutorial.

Sep 13, 2022

Invalid Traffic Overview

This article provides information on invalid traffic (IVT) and dealing with fraud, including what you can do and questions to ask your vendors.

Jul 19, 2022

Invisible URLs Overview

Overview of Invisible URL metrics that can be displayed in reporting and on dashboards in IAS Signal, including definition, location, reasons, and advice.

Nov 24, 2021

Advertiser Metrics Glossary

This article provides definitions for most metrics found on the main IAS Signal dashboards (Overview, Quality Impressions, Viewability, Invalid Traffic, and Brand Safety) and Report Builder. For Facebook Report and additional metrics, see the articles in the side panel.

May 30, 2023

Activate TikTok & IAS OMSDK for Video Level Brand Safety & Suitability

To activate OMSDK video level brand safety and suitability, you must configure an agreement.

Apr 10, 2023

TikTok & IAS Viewability & IVT User Guide

TikTok and IAS parter to bring media quality measurement to TikTok ads for viewability, fraud, and app-level brand safety. These solutions are available for Brand Auction In-Feed ads Reach, Video views, Traffic, App Installs, and Conversion. Contact your IAS or TikTok representative to learn about additional ad formats in beta testing.

Apr 10, 2023

What Are Macros

Introduction to macros, including what they are and how to implement them.

Sep 19, 2022

Open Web Implementation hints for Media Partners

This short guide will help you to differentiate between the different types of trackings you will usually receive from advertisers / agencies.

Sep 15, 2022

O&O Viewability & IVT Measurement on LinkedIn Customer Guide

Customer guide to activating our LinkedIn measurement. Includes a product overview, advertiser benefits, product snapshot, steps to getting started, and frequently asked questions.

May 31, 2022

Campaign Monitoring Pixel Capabilities

Information on Campaign Monitoring Pixel capabilities for both display & video (Open Web, In-App, CTV).

Jan 3, 2022

Ad Blocking Extensions "Ad Blockers" FAQ

Information on what an Ad Blocker is, when it works, and how does it affect impression counts.

Sep 24, 2020

Tag Wrapping - Improve Request Turnaround Times

This article provides tips to improve turnaround times for tag wrapping requests and troubleshooting support.

Sep 21, 2022

Help Center - Walkthrough Video Tutorial

Walkthrough of the Help Center, where you can find helpful guidance, video tutorials, documentation, and submit requests.

Sep 14, 2022

Tag Wrapping Requests: Best Practices

Best practices to follow when submitting tag wrapping cases to IAS Support.

Oct 27, 2021

How to Submit an IAS Case

Information on submitting IAS cases through the Help Center's 'Contact Support' button, including case types and details on what to include.

Jun 3, 2021

Create Reports with Report Builder

This article provides an overview on how to create reports in the IAS Signal Report Builder.

May 30, 2023

YouTube Brand Safety Reporting Getting Started Guide

This article provides a guide on YouTube brand safety reporting in IAS Signal, including dashboard details and metrics glossaries.

May 23, 2023

Facebook Dashboard

This article explains how to use the Facebook Dashboard to optimize and improve performance in your Facebook campaigns, and to download simple reports.

May 2, 2023

Facebook Reports within FB Business Manager

Information on how to setup Facebook Reports within FB Business Manager (Content Allow Lists/ Blocklists).

Apr 20, 2023

CTV Metrics Glossary - IAS Signal Report Builder

Current glossary of rendered and viewable impression metrics for Connected TV (CTV) metrics found in the IAS Signal Report Builder.

Mar 21, 2023

Campaign Monitoring Metrics Glossary

This article provides definitions for Campaign Monitoring metrics.

Feb 7, 2023

IAS Signal Invalid Traffic Dashboard Explanations

This article provides an overview of the IAS Signal Invalid Traffic Dashboard.

Sep 21, 2022

Campaign Monitoring Report - Replace Numeric IDs with Corresponding Names

Short guide on how to replace numeric IDs to corresponding names on the Campaign Monitoring report, including Macro Mapping.

Sep 19, 2022

IAS Signal Overview Dashboard Explanations

Mapping and descriptions of elements on the 'Overview' dashboard in IAS Signal.

Sep 19, 2022

YouTube Brand Safety - Dashboard Data Tables

Shows where to view YouTube brand safety reporting in the data tables on the 'Overview' and 'Brand Safety' dashboards in IAS Signal.

Sep 19, 2022

Custom Report Builder - Metric Conditions Video Tutorial

Video tutorial of the 'Metric Conditions' feature in the 'Custom Report Builder' on IAS Signal.

Sep 16, 2022

Report Builder - Custom Reports Screen

This article explains how to access the Custom Reports screen in Report Builder on IAS Signal, including feature descriptions.

Sep 16, 2022

IAS Signal Quality Impressions™ Dashboard Explanations

This article provides information on what makes an ad a Quality Impression and common features of the Quality Impressions dashboard.

Sep 13, 2022

IAS Signal Viewability Dashboard Explanations

This article provides an overview of the IAS Signal Viewability Dashboard.

Sep 13, 2022

Report Builder - Video Tutorial

This article provides a video tutorial about Report Builder's core functionality, which includes basic viewability, brand safety, and IVT metrics, as well as support for multiple sheets.

Sep 13, 2022

Access Excel Reports

Shows where to create customized Excel reports on the IAS Signal Dashboard.

Sep 13, 2022

Excel Reports Getting Started Guide

This in-depth guide provides an overview of the Excel Report options available in IAS Signal.

Sep 13, 2022

Targeting Segment Dimension Report Builder

This article explains the Targeting Segments Dimension in the Report Builder.

Jul 19, 2022

How to create archived data

This article explains how to use the Report Builder to archive data.

Jul 19, 2022

"Unknown" in Geo Settings

This article provides information on geo-targeting works and how to improve your delivery.

Jul 19, 2022

List Manager - CTV Required and Exclusion Lists

Information on Connected TV (CTV) Required and Exclusion lists in List Manager on IAS Signal, including an overview and how to enable/create CTV lists.

Jun 22, 2022

YouTube Data Tables - Brand Safety and Viewability Invalid Traffic

Explanation of YouTube data tables in IAS Signal, including Brand Safety data and Viewability/Invalid Traffic data.

Jan 4, 2022

Brand Safety Dashboard - Explanations

Explanation of the Brand Safety Dashboard on IAS Signal, including feature descriptions and details about brand safety calculations.

Jan 3, 2022

Invisible URLs Overview

Overview of Invisible URL metrics that can be displayed in reporting and on dashboards in IAS Signal, including definition, location, reasons, and advice.

Nov 24, 2021

Click Measurement

Does IAS track clicks?

Sep 21, 2020

Automated Tag with Google FAQs

This article answers frequently asked questions about Automated Tag with Google, including topics such as wrapping, notifications, and limitations.

May 2, 2023

Tag Manager - User Guide

This article is the "Tag Manager" self-service user guide that shows how to wrap your own tags with IAS blocking/monitoring solutions.

Mar 30, 2023

Use the Non-Standard Tag File Template to Generate Pixels

Information on using the 'Non-Standard Tag File Template' to wrap your tags/pixels in IAS Signal's Tag Manager.

Mar 30, 2023

Innovid Automated Tag Wrapping Guide

Guide that includes information on automated tag wrapping for Innovid (display and video), including how to add IAS teams to the Innovid Mapping in IAS Signal.

Mar 29, 2023

VAST Validation SOP

VAST Validation standard operating procedure (SOP) which includes information on: How to wrap IAS tags, IAS Tags Structure, How to Identify Video IAS Tags, and Test IAS Wrapped Tags.

Mar 14, 2023

How are IAS Tags Structured?

This article details tag structures and examples for IAS Display Tags and IAS Video Tags.

Mar 7, 2023

Open Web Implementation Guide

IAS blocking is a proprietary, enterprise-level platform that enforces a brand's insertion order instructions in accordance with the IAS Content Ratings selected by advertisers. This ensures that display advertising only appears on web pages containing content rated as appropriate for their advertising.

Sep 21, 2022

Tag Wrapping - Improve Request Turnaround Times

This article provides tips to improve turnaround times for tag wrapping requests and troubleshooting support.

Sep 21, 2022

Monitoring Placements reading as forceAppend=Null

Information on setting forceAppend for IAS Monitoring tags to track viewability.

Sep 21, 2022

Snapchat Integration and Coverage

This article provides details on the Snapchat/IAS integration including implementation and supported formats.

Sep 21, 2022

What Are Macros

Introduction to macros, including what they are and how to implement them.

Sep 19, 2022

Automated Tag - QA Best Practices

This article provides frequently asked questions around Automated Tag QA checking.

Sep 19, 2022

Open Web Implementation hints for Media Partners

This short guide will help you to differentiate between the different types of trackings you will usually receive from advertisers / agencies.

Sep 15, 2022

Multimedia Tag - Video Tutorial

This video tutorial walks you through how to use the Multimedia Tag.

Sep 13, 2022

Unified Video Pixel (UVP) Macros

Unified Video Pixel (UVP) macro chart with a list of parameters and their descriptions.

Sep 13, 2022

How to activate Spotify Integration

Instructions on how to activate a Spotify integration and a list of what can be measured.

Jul 30, 2022

How to activate Pinterest Integration

Instructions on how to activate a Pinterest integration and a list of what can be measured.

Jul 19, 2022

Campaign Monitoring Implementation Guide

This article is the Campaign Monitor Pixel implementation guide, which includes information on JavaScript/Verified/Standard/Redirect/Post Bid monitoring pixels.

Jul 19, 2022

Automated Tag Video Tutorial

This article provides a video tutorial on Automated Tag within IAS Signal and linking with the Google Campaign Manager (CM).

Jul 19, 2022

How to activate Snapchat Integration

Instructions on how to activate a Snapchat integration and a list of what can be measured.

Jul 19, 2022

Intro to IAS Automated Tagging with Google

This article includes an overview of IAS's Automated Tag solution with Google Campaign Manager 360, including automation of partner settings and key benefits for advertisers and publishers.

Jul 19, 2022

Automated Tag Getting Started Guide

This article explains the Automated Tag solution which automates the tag wrapping process.

Jul 19, 2022

IAS trackings setup for Google Display Network (GDN)

This article includes instructions for the setup and implementation process of IAS trackings for GDN campaigns.

Jul 19, 2022

Working with Tag Manager and its supported Ad Servers

This article provides information on Tag Manager in IAS Signal. Details include supported ad servers, tag formats, known ad server domains, rules for tag files, and validations performed.

Jul 19, 2022

Tag Manager - Download or Email Tags

This article provides instructions for how to download and email tag files within the Tag Manager on IAS Signal.

Jul 19, 2022

Upload and Build Tags in Tag Manager

You can upload and build tags from the Campaign Details page in Tag Manager.

Jul 19, 2022

Multimedia Tag (MMT) Getting Started Guide

This article provides information on the Multimedia Tag (MMT) including steps for self service tagging, the Innovid process for CTV or MMT placements, and a chart of capabilities/metrics collected by environment.

Jul 19, 2022

Automated Tag - Activate Advertiser in Google Campaign Manager

How to activate an advertiser with IAS Automated Tagging in Google Campaign Manager (GCM).

Jan 3, 2022

Troubleshooting and QA'ing Automated Tags

Information on troubleshooting and QA'ing Automated Tags, including video tags in ATW and Display & Video 360 (DV360).

Jan 3, 2022

Automated Tag - Mapping Google Campaign Manager to IAS Teams

How to map one Google Campaign Manager (GCM) account to IAS teams in Automated Tagging.

Nov 20, 2021

Automated Tag - Media Partner Auto-add

Information on Automated Tagging regarding client paid accounts and partner invoice eligible accounts, including when you can add the media partner to a campaign and update tags.

Nov 20, 2021

Automated Tags in the IAS Signal Tag Manager

Information on where to find your Automated Tags within the IAS Signal Tag Manager, along with table column descriptions.

Oct 27, 2021

Tag Wrapping Requests: Best Practices

Best practices to follow when submitting tag wrapping cases to IAS Support.

Oct 27, 2021

Map multiple IAS teams to a single Google Account/Advertiser

How to find your IAS team information to map multiple IAS teams to a single Google Account/Advertiser.

Mar 2, 2021

Tag Sheets - Do language settings matter?

Find information on which language settings are needed to download tag sheets for use with our Tag Manager.

Sep 24, 2020

Click Measurement

Does IAS track clicks?

Sep 21, 2020

Media Partner Profiles

Information on Media Partner Profiles (MPPs) and how this affects you.

Continuous Play for CTV, Web, and App

This article provides information on Continuous Play for CTV, web, and app, including metrics and definitions.

Apr 24, 2023

Multimedia Tag Guide (FKA Publisher Exceptions)

This article provides a Multimedia Tag (MMT) publisher exceptions chart and includes information for each media partner such as: MMT status, IAS Connected TV (CTV) solution, VAST CTV tag support, and impact on auto-tag wrapping.

Apr 12, 2023

Activate TikTok & IAS OMSDK for Video Level Brand Safety & Suitability

To activate OMSDK video level brand safety and suitability, you must configure an agreement.

Apr 10, 2023

How are IAS Tags Structured?

This article details tag structures and examples for IAS Display Tags and IAS Video Tags.

Mar 7, 2023

Trafficking Programmatic Reporting Tags in CM360 and DV360

Provides the steps required to get programmatic reporting for DV360 when using CM360 video placements wrapped manually (using Tag Manager). This is not required for the IAS Autotag process.

Nov 30, 2022

Multimedia Tag - Video Tutorial

This video tutorial walks you through how to use the Multimedia Tag.

Sep 13, 2022

Multimedia Tag (MMT) Troubleshooting and FAQ

Multimedia Tag (MMT) troubleshooting scenarios with resolution details and frequently asked questions.

Sep 13, 2022

Unified Video Pixel (UVP) FAQs

This article answers frequently asked questions on Unified Video Pixel (UVP), including information on use-cases, limitations, and support.

Sep 13, 2022

Unified Video Pixel (UVP) Macros

Unified Video Pixel (UVP) macro chart with a list of parameters and their descriptions.

Sep 13, 2022

Multimedia Tag (MMT) Getting Started Guide

This article provides information on the Multimedia Tag (MMT) including steps for self service tagging, the Innovid process for CTV or MMT placements, and a chart of capabilities/metrics collected by environment.

Jul 19, 2022

Innovid Unified Video Pixel Integration

Information on the Innovid Unified Video Pixel (UVP) Integration and how it enables an Advertiser/Agency to see data in IAS Signal.

Oct 27, 2021

Classic Platform - Build Single Excel Reports

Instructions for how to pull a report for a single campaign from the Excel Reports page on the IAS Classic Platform.

Sep 19, 2022

Classic Platform Getting Started Guide

This article gives an overview of the IAS Classic Platform's UI and metrics, including report filters and glossaries with definitions.

Sep 13, 2022

List Manager - Brand Suitability Lists

This article explains the Brand Suitability List in List Manager on IAS Signal, including an overview and how to enable/create the lists.

Mar 22, 2023

List Manager - Getting Started Guide

This article includes a detailed guide on List Manager in IAS Signal, including an overview, list types, how to open List Manager, create/manage/edit lists, apply/unapply lists, and validation rules.

Mar 14, 2023

List Manager - CTV Required and Exclusion Lists

Information on Connected TV (CTV) Required and Exclusion lists in List Manager on IAS Signal, including an overview and how to enable/create CTV lists.

Jun 22, 2022

List Manager Lists - Download Custom Lists

Walkthrough on how to download custom lists via the List Manager on the IAS Signal UI.

Nov 22, 2021

List Manager - Video Tutorial

Video tutorial that walks through how to self-service with List Manager in IAS Signal. You will learn how to create new lists, use filters, see list details, apply/unapply lists to campaigns (individually or in bulk), and download/edit/archive lists.

Aug 5, 2021

CTV Walkthrough Guide

Make every CTV Impression count with this walkthrough guide. Includes information on: Measuring what matters on CTV, Protecting against Fraud, Gaining insights into Viewability, CTV Dashboard and Reporting, Automated Tag, and Site-Served Tag Wrapping.

Apr 27, 2023

Tagging Guide

Guide on how to wrap tags including: Manual Tag Wrapping, Non-Standard Tag Template, Automated Tag Wrapping, Self Service Site Mapping, and FAQs.

Apr 25, 2023

Media Partner Guide

Media partner guide that includes: Add media partner to campaign, Set default media partner settings, Auto-add media partner (Automated Tag), Site mapping manager, Re-map an existing mapping, and Media partner status definitions.

Apr 25, 2023

Programmatic Reporting & Dashboard Overview

Information on Programmatic Reporting & Dashboard overview, including: Optimization Tools, Reporting Dimensions, Macros, Best Practices, and Programmatic video tags in DCM & DV360.

Apr 20, 2023

Audio Overview

The Audio overview includes: Challenges for Marketers on Digital Audio, Holistic Audio Media Quality Solution, MMT Solution for Audio, Spotify Brand Safety Solutions, Podcast Classification Demo, and Roadmap.

Apr 18, 2023

Client IAS Getting Started Guide

IAS getting started guide for clients, including information on Campaign Management, Tag Wrapping, Data & Reporting, and Products Activation.

Apr 17, 2023

CTV Training

This deck contains tips and tricks on how to handle tagging and macros for CTV.

Dec 8, 2022

IAS Coverage - Open Web and Social Platforms

Describes IAS coverage across open web and social platforms, also includes snapshots of solution coverage.

Aug 16, 2022

Optimization Tips - Viewability, IVT, and Brand Safety

Optimization tips including suggestions on what metrics/features to review, consider, or use for optimizing Viewability, IVT, and Brand Safety performance.

May 26, 2023

Automated Tag with Google FAQs

This article answers frequently asked questions about Automated Tag with Google, including topics such as wrapping, notifications, and limitations.

May 2, 2023

Good-Loop Carbon Measurement Integration

Frequently asked questions about Good-Loop's Carbon Measurement integration.

Mar 30, 2023

YouTube Activation for IAS Measurement + FAQ

This article provides YouTube step by step activation for IAS measurement, and answers frequently asked questions.

Sep 22, 2022

Next steps with IAS

Getting started guide that includes steps for campaign creation, tag wrapping/pixel creation, social measurement activation, tag/pixel implementation, and social campaign ID mapping.

Sep 21, 2022

Multimedia Tag (MMT) Troubleshooting and FAQ

Multimedia Tag (MMT) troubleshooting scenarios with resolution details and frequently asked questions.

Sep 13, 2022

Unified Video Pixel (UVP) FAQs

This article answers frequently asked questions on Unified Video Pixel (UVP), including information on use-cases, limitations, and support.

Sep 13, 2022

Agency FAQs

Frequently asked questions around the user interface, discrepancies, and viewability.

Sep 13, 2022

Viewability Limitations and Unfriendly iFrames

Information on viewability measurement, including tag type limitations and iFrames (friendly vs. unfriendly).

Nov 20, 2021

Ad Blocking Extensions "Ad Blockers" FAQ

Information on what an Ad Blocker is, when it works, and how does it affect impression counts.

Sep 24, 2020

Advertiser Metrics Glossary

This article provides definitions for most metrics found on the main IAS Signal dashboards (Overview, Quality Impressions, Viewability, Invalid Traffic, and Brand Safety) and Report Builder. For Facebook Report and additional metrics, see the articles in the side panel.

May 30, 2023

IAS Description of Methodology (DOM)

High level overview of IAS technology, including a description of the methodology used for each product/service.

Apr 12, 2023

CTV Metrics Glossary - IAS Signal Report Builder

Current glossary of rendered and viewable impression metrics for Connected TV (CTV) metrics found in the IAS Signal Report Builder.

Mar 21, 2023

Campaign Monitoring Metrics Glossary

This article provides definitions for Campaign Monitoring metrics.

Feb 7, 2023

Use Advanced CTV (Connected TV) UI

This article provides instructions on how to use the Advanced CTV UI: Dashboard tabs, Quality Alerts, and Report Builder. Additional help content includes a video, metrics, and glossary definitions.

Dec 22, 2022

Total Visibility Metrics Glossary

Glossary includes metrics definitions for the Total Visibility dashboard on IAS Signal.

Nov 7, 2022

Advertiser MRC Accredited Metrics

This page has PDF links that includes the current list of Integral Ad Science’s (IAS) accredited metrics.

Nov 2, 2022

Classic Platform Getting Started Guide

This article gives an overview of the IAS Classic Platform's UI and metrics, including report filters and glossaries with definitions.

Sep 13, 2022

Brand Safety & Context Control Overview

This article includes information on Brand Safety including coverage, content categories, and risk thresholds. Also this article explains Context Control protection and how to activate it.

Jul 19, 2022

Facebook Metrics Glossary

Facebook report metrics definitions for Viewability (Display and Video).

Apr 19, 2022

Ad Blocking Extensions "Ad Blockers" FAQ

Information on what an Ad Blocker is, when it works, and how does it affect impression counts.

Sep 24, 2020

Advertiser Metrics Glossary

This article provides definitions for most metrics found on the main IAS Signal dashboards (Overview, Quality Impressions, Viewability, Invalid Traffic, and Brand Safety) and Report Builder. For Facebook Report and additional metrics, see the articles in the side panel.

May 30, 2023

Create Reports with Report Builder

This article provides an overview on how to create reports in the IAS Signal Report Builder.

May 30, 2023

Campaign Setup - Create/Edit Templates

Information on the Campaign Settings screen in IAS Signal, including feature descriptions, how to edit templates, and set Media Partner default settings.

May 11, 2023

Facebook Dashboard

This article explains how to use the Facebook Dashboard to optimize and improve performance in your Facebook campaigns, and to download simple reports.

May 2, 2023

Activate TikTok & IAS OMSDK for Video Level Brand Safety & Suitability

To activate OMSDK video level brand safety and suitability, you must configure an agreement.

Apr 10, 2023

Innovid Automated Tag Wrapping Guide

Guide that includes information on automated tag wrapping for Innovid (display and video), including how to add IAS teams to the Innovid Mapping in IAS Signal.

Mar 29, 2023

Unified View Manager

The Unified View Manager allows you to set up and manage your taxonomy for custom dimensions in the IAS Signal Platform.

Mar 29, 2023

Unified View - Report Builder

This article details the Unified View which enables advertiser-level reporting and custom dimension filtering in the Report Builder.

Mar 28, 2023

Unified View Dashboard

The Unified View Dashboard allows you to access visual breakouts of verification performance by custom dimensions.

Mar 28, 2023

List Manager - Getting Started Guide

This article includes a detailed guide on List Manager in IAS Signal, including an overview, list types, how to open List Manager, create/manage/edit lists, apply/unapply lists, and validation rules.

Mar 14, 2023

Use Advanced CTV (Connected TV) UI

This article provides instructions on how to use the Advanced CTV UI: Dashboard tabs, Quality Alerts, and Report Builder. Additional help content includes a video, metrics, and glossary definitions.

Dec 22, 2022

Use the Total Visibility Dashboard

Explanation of the Total Visibility Dashboard on IAS Signal, including details on scorecards, tracking flagged media, summary graphs, supply path view, and optimizations.

Nov 29, 2022

IAS Signal Invalid Traffic Dashboard Explanations

This article provides an overview of the IAS Signal Invalid Traffic Dashboard.

Sep 21, 2022

Context Control Benefits

Information on the benefits of IAS Context Control.

Sep 19, 2022

Context Control Segments Catalog User Guide

This article provides an overview of the Avoidance and Targeting screens in the Context Control Segments Catalog which is a central location of information to activate IAS's Context Control Segments within a DSP. The Context Control Catalog is in the Campaigns menu item.

Sep 19, 2022

IAS Signal Overview Dashboard Explanations

Mapping and descriptions of elements on the 'Overview' dashboard in IAS Signal.

Sep 19, 2022

Report Builder - Custom Reports Screen

This article explains how to access the Custom Reports screen in Report Builder on IAS Signal, including feature descriptions.

Sep 16, 2022

Use the IAS Signal Dashboard Pages

Descriptions of the most common elements of the IAS Signal Dashboard pages, including Team Favorites, Cards, and Data Tables.

Sep 13, 2022

Use IAS Signal Dashboard Filters

Details on how to use the various Dashboard Card Filters available on the IAS Signal Dashboard, including setting custom benchmarks.

Sep 13, 2022

IAS Signal Quality Impressions™ Dashboard Explanations

This article provides information on what makes an ad a Quality Impression and common features of the Quality Impressions dashboard.

Sep 13, 2022

IAS Signal Viewability Dashboard Explanations

This article provides an overview of the IAS Signal Viewability Dashboard.

Sep 13, 2022

IAS Signal Dashboards Getting Started Guide

Listed below are articles on how to use the IAS Signal Dashboards.

Sep 13, 2022

Access Excel Reports

Shows where to create customized Excel reports on the IAS Signal Dashboard.

Sep 13, 2022

Excel Reports Getting Started Guide

This in-depth guide provides an overview of the Excel Report options available in IAS Signal.

Sep 13, 2022

IAS Signal Video Tutorial

This article includes a video which walks you through the dashboards on IAS Signal.

Sep 13, 2022

Unified View Getting Started Guide

This page lists article links on how to use Unified View.

Sep 13, 2022

How to Create Contextual Profiles

This article shows how to create a Contextual Profile from the Context Control Segments Catalog. The Context Control Catalog is in the Campaigns menu item.

Aug 24, 2022

PMI Alerts - Example Setup

Example of how to setup a PMI Alert in IAS Signal with set-by-step instructions.

Aug 24, 2022

How to activate Pinterest Integration

Instructions on how to activate a Pinterest integration and a list of what can be measured.

Jul 19, 2022

Use the Campaign Management Platform

This article includes information on using the Campaign Management Platform in IAS Signal, including descriptions of the Campaign Setup and Campaign Info screens.

Jul 19, 2022

List Manager - CTV Required and Exclusion Lists

Information on Connected TV (CTV) Required and Exclusion lists in List Manager on IAS Signal, including an overview and how to enable/create CTV lists.

Jun 22, 2022

Campaign Setup - Add Media Partner to Campaign

Information on how to access IAS Signal's Campaign Management to add a media partner to a campaign.

Jan 12, 2022

Set Media Partner Default Settings by Template

Information on setting a campaign template's 'Media Partner Defaults' section in IAS Signal.

Jan 9, 2022

Campaign Setup - Geo Limits, Language Limits, List Manager Lists

How to apply Geo Limits, Language Limits, and List Manager Lists to campaigns via IAS Signal’s Campaign Setup.

Jan 3, 2022

Brand Safety Dashboard - Explanations

Explanation of the Brand Safety Dashboard on IAS Signal, including feature descriptions and details about brand safety calculations.

Jan 3, 2022

Campaign Setup - Customize Brand Safety by Media Partner

Information on the ways you can assign customized Brand Safety thresholds for media partners in Campaign Setup on IAS Signal.

Jan 3, 2022

Invisible URLs Overview

Overview of Invisible URL metrics that can be displayed in reporting and on dashboards in IAS Signal, including definition, location, reasons, and advice.

Nov 24, 2021

List Manager Lists - Download Custom Lists

Walkthrough on how to download custom lists via the List Manager on the IAS Signal UI.

Nov 22, 2021

Locate the ADV Entity ID for a Campaign

Information on how to find the ADV Entity ID (ADVID) for a campaign in IAS Signal.

Oct 27, 2021

Find Campaigns in Tag Manager

How to find campaigns in Tag Manager on IAS Signal, including information on the Campaign Details page.

Oct 27, 2021

Brand Safety - Risk Bucket Thresholds

Information on the Brand Safety screen when creating new campaigns in Campaign Setup on IAS Signal. Includes descriptions of the 'Categories' risk bucket thresholds and the 'Invisible URL' feature.

Jun 4, 2021

How to Submit an IAS Case

Information on submitting IAS cases through the Help Center's 'Contact Support' button, including case types and details on what to include.

Jun 3, 2021

Map IAS Teams to Ad Servers

You can map your IAS teams into the system of an ad server or site with Ad Server & Site Mapping in IAS Signal.

Proprietary Platform Mapping Video Tutorial

This video walks you through how to map your proprietary partners, including Facebook, YouTube, Twitter, Verizon Media, Spotify, Snapchat, and Pinterest.

Sep 21, 2022

Facebook Offerings Video

Video walkthrough of IAS Facebook solutions, the history of our partnership, how IAS helps you cut through the noise, and a look at the IAS Signal Facebook dashboard.

Sep 20, 2022

Custom Report Builder - Metric Conditions Video Tutorial

Video tutorial of the 'Metric Conditions' feature in the 'Custom Report Builder' on IAS Signal.

Sep 16, 2022

Multimedia Tag - Video Tutorial

This video tutorial walks you through how to use the Multimedia Tag.

Sep 13, 2022

Quality Impressions Dashboard Video Tutorial

Overview of an IAS Quality Impression, including a dashboard video tutorial.

Sep 13, 2022

Report Builder - Video Tutorial

This article provides a video tutorial about Report Builder's core functionality, which includes basic viewability, brand safety, and IVT metrics, as well as support for multiple sheets.

Sep 13, 2022

IAS Signal Video Tutorial

This article includes a video which walks you through the dashboards on IAS Signal.

Sep 13, 2022

Automated Tag Video Tutorial

This article provides a video tutorial on Automated Tag within IAS Signal and linking with the Google Campaign Manager (CM).

Jul 19, 2022

All Agency Video Tutorials

This page displays all the video walkthroughs including how to use the IAS Signal Overview Page, Campaign Management Platform, Tag Manager, Report Builder, Quality Impressions™ Dashboard, & List Manager.

Jul 19, 2022

Campaign Management Platform - Video Tutorial

This article provides a video walkthrough showing different ways to create a new campaign via the 'Campaign Setup' page in IAS Signal, and reviews the various settings for each section.

Jul 19, 2022

List Manager - Video Tutorial

Video tutorial that walks through how to self-service with List Manager in IAS Signal. You will learn how to create new lists, use filters, see list details, apply/unapply lists to campaigns (individually or in bulk), and download/edit/archive lists.

Aug 5, 2021

Site Mapping Manager Video Tutorial

You can use the Site Mapping Manager to map sites (publishers) to Media Partners.

How to enable Third Party Measurement for a YouTube Campaign

This article provides instructions on how enable Third Party Measurement for a YouTube Campaign.

May 23, 2023

YouTube Brand Safety Reporting Getting Started Guide

This article provides a guide on YouTube brand safety reporting in IAS Signal, including dashboard details and metrics glossaries.

May 23, 2023

Facebook Dashboard

This article explains how to use the Facebook Dashboard to optimize and improve performance in your Facebook campaigns, and to download simple reports.

May 2, 2023

Twitter Setup Guide - Viewability/IVT

Twitter setup guide for Viewability and IVT measurement with IAS, to begin measuring your Twitter campaigns.

Apr 24, 2023

Netflix Customer Activation Guide

A Netflix customer activation guide including: Overview, IAS Activation Process, Reporting in IAS Signal - Dashboard Overview, and Frequently Asked Questions.

Apr 24, 2023

Twitter Setup Guide - Brand Safety and Suitability

Twitter setup guide for Brand Safety and Suitability with IAS, to begin measuring your Twitter campaigns.

Apr 24, 2023

IAS Metrics Support by Media Partner

The following tables show which metric categories are available for media partners by inventory type.

Apr 20, 2023

TikTok & IAS Viewability & IVT User Guide

TikTok and IAS parter to bring media quality measurement to TikTok ads for viewability, fraud, and app-level brand safety. These solutions are available for Brand Auction In-Feed ads Reach, Video views, Traffic, App Installs, and Conversion. Contact your IAS or TikTok representative to learn about additional ad formats in beta testing.

Apr 10, 2023

YouTube Total Media Quality: Brand Safety and Suitability

Brand Safety and Suitability Guide for YouTube Total Media Quality, includes: changes to reporting and understanding new metrics.

Mar 2, 2023

YouTube Activation for IAS Measurement + FAQ

This article provides YouTube step by step activation for IAS measurement, and answers frequently asked questions.

Sep 22, 2022

Proprietary Platforms Activation Guide

Follow this step-by step guide to Map and pre-map your PMI campaigns to IAS campaigns.

Sep 21, 2022

Proprietary Platform Mapping Video Tutorial

This video walks you through how to map your proprietary partners, including Facebook, YouTube, Twitter, Verizon Media, Spotify, Snapchat, and Pinterest.

Sep 21, 2022

View the PMI Campaign Summary Page

Shows where to find the PMI Campaign Summary page in IAS Signal and what the page looks like.

Sep 21, 2022

Facebook Offerings Video

Video walkthrough of IAS Facebook solutions, the history of our partnership, how IAS helps you cut through the noise, and a look at the IAS Signal Facebook dashboard.

Sep 20, 2022

YouTube Brand Safety - Dashboard Data Tables

Shows where to view YouTube brand safety reporting in the data tables on the 'Overview' and 'Brand Safety' dashboards in IAS Signal.

Sep 19, 2022

Open YouTube Dashboard in IAS Signal

This article provides an overview of the IAS Signal YouTube Dashboard.

Sep 19, 2022

PMI Alerts - Example Setup

Example of how to setup a PMI Alert in IAS Signal with set-by-step instructions.

Aug 24, 2022

PMI Partners - Add to Campaigns

This article includes information on how to add PMI (Partner Measurement Integration) Partners to your campaigns in IAS Signal.

Jul 19, 2022

O&O Viewability & IVT Measurement on LinkedIn Customer Guide

Customer guide to activating our LinkedIn measurement. Includes a product overview, advertiser benefits, product snapshot, steps to getting started, and frequently asked questions.

May 31, 2022

Facebook Metrics Glossary

Facebook report metrics definitions for Viewability (Display and Video).

Apr 19, 2022

YouTube Data Tables - Brand Safety and Viewability Invalid Traffic

Explanation of YouTube data tables in IAS Signal, including Brand Safety data and Viewability/Invalid Traffic data.

Jan 4, 2022

YouTube Brand Safety Dashboard Cards

Descriptions of the YouTube brand safety cards available on the 'Brand Safety' dashboard in IAS Signal.

Jan 4, 2022

Map and Pre-map your PMI Campaigns

How to map and pre-map your PMI Campaigns to IAS Campaigns.

Jan 4, 2022

Partner Measurement for Snapchat, Pinterest, Facebook, Twitter, YouTube, and Verizon Media

Instructions on how to generate and download an integration pixel for various partners with Tag Manager.

Nov 23, 2021

Media Partner Profiles

Information on Media Partner Profiles (MPPs) and how this affects you.

How to enable Third Party Measurement for a YouTube Campaign

This article provides instructions on how enable Third Party Measurement for a YouTube Campaign.

May 23, 2023

How to activate Yahoo Gemini/Verizon Media Integration

Instructions on how to activate a Yahoo/Verizon integration and a list of what can be measured.

May 2, 2023

Automated Tag with Google FAQs

This article answers frequently asked questions about Automated Tag with Google, including topics such as wrapping, notifications, and limitations.

May 2, 2023

Multimedia Tag Guide (FKA Publisher Exceptions)

This article provides a Multimedia Tag (MMT) publisher exceptions chart and includes information for each media partner such as: MMT status, IAS Connected TV (CTV) solution, VAST CTV tag support, and impact on auto-tag wrapping.

Apr 12, 2023

Activate TikTok & IAS OMSDK for Video Level Brand Safety & Suitability

To activate OMSDK video level brand safety and suitability, you must configure an agreement.

Apr 10, 2023

TikTok & IAS Viewability & IVT User Guide

TikTok and IAS parter to bring media quality measurement to TikTok ads for viewability, fraud, and app-level brand safety. These solutions are available for Brand Auction In-Feed ads Reach, Video views, Traffic, App Installs, and Conversion. Contact your IAS or TikTok representative to learn about additional ad formats in beta testing.

Apr 10, 2023

Tag Manager - Site-Served Pixel Instructions

Tag Manager step-by-step site-served pixel instructions.

Apr 6, 2023

Tag Manager - User Guide

This article is the "Tag Manager" self-service user guide that shows how to wrap your own tags with IAS blocking/monitoring solutions.

Mar 30, 2023

Use the Non-Standard Tag File Template to Generate Pixels

Information on using the 'Non-Standard Tag File Template' to wrap your tags/pixels in IAS Signal's Tag Manager.

Mar 30, 2023

Innovid Automated Tag Wrapping Guide

Guide that includes information on automated tag wrapping for Innovid (display and video), including how to add IAS teams to the Innovid Mapping in IAS Signal.

Mar 29, 2023

How are IAS Tags Structured?

This article details tag structures and examples for IAS Display Tags and IAS Video Tags.

Mar 7, 2023

Self Service Site Mapping Manager

With the Site Mapping Manager, you can map publishers and sites to media partners, and change existing site to media partner mappings.

Oct 20, 2022

Tag Wrapping - Improve Request Turnaround Times

This article provides tips to improve turnaround times for tag wrapping requests and troubleshooting support.

Sep 21, 2022

Proprietary Platform Mapping Video Tutorial

This video walks you through how to map your proprietary partners, including Facebook, YouTube, Twitter, Verizon Media, Spotify, Snapchat, and Pinterest.

Sep 21, 2022

Snapchat Integration and Coverage

This article provides details on the Snapchat/IAS integration including implementation and supported formats.

Sep 21, 2022

Automated Tag - QA Best Practices

This article provides frequently asked questions around Automated Tag QA checking.

Sep 19, 2022

Multimedia Tag (MMT) Troubleshooting and FAQ

Multimedia Tag (MMT) troubleshooting scenarios with resolution details and frequently asked questions.

Sep 13, 2022

How to activate Spotify Integration

Instructions on how to activate a Spotify integration and a list of what can be measured.

Jul 30, 2022

Rules, Validations, and Build Statuses for Tag Files

This article documents the criteria which your tag files must meet certain.

Jul 19, 2022

How to activate Facebook Integration

This article provides instructions on how to activate a Facebook integration and a list of what can be measured.

Jul 19, 2022

How to activate Pinterest Integration

Instructions on how to activate a Pinterest integration and a list of what can be measured.

Jul 19, 2022

Track Campaign Manager-synced DV360 placements with IAS

This article includes information on how to track Campaign Manager-synced DV360 placements with IAS using the bulk export/upload process in DV360.

Jul 19, 2022

Automated Tag Video Tutorial

This article provides a video tutorial on Automated Tag within IAS Signal and linking with the Google Campaign Manager (CM).

Jul 19, 2022

How to activate Snapchat Integration

Instructions on how to activate a Snapchat integration and a list of what can be measured.

Jul 19, 2022

Intro to IAS Automated Tagging with Google

This article includes an overview of IAS's Automated Tag solution with Google Campaign Manager 360, including automation of partner settings and key benefits for advertisers and publishers.

Jul 19, 2022

Automated Tag Getting Started Guide

This article explains the Automated Tag solution which automates the tag wrapping process.

Jul 19, 2022

IAS trackings setup for Google Display Network (GDN)

This article includes instructions for the setup and implementation process of IAS trackings for GDN campaigns.

Jul 19, 2022

Working with Tag Manager and its supported Ad Servers

This article provides information on Tag Manager in IAS Signal. Details include supported ad servers, tag formats, known ad server domains, rules for tag files, and validations performed.

Jul 19, 2022

Tag Manager - Download or Email Tags

This article provides instructions for how to download and email tag files within the Tag Manager on IAS Signal.

Jul 19, 2022

Upload and Build Tags in Tag Manager

You can upload and build tags from the Campaign Details page in Tag Manager.

Jul 19, 2022

O&O Viewability & IVT Measurement on LinkedIn Customer Guide

Customer guide to activating our LinkedIn measurement. Includes a product overview, advertiser benefits, product snapshot, steps to getting started, and frequently asked questions.

May 31, 2022

How to activate Twitter Integration

Instructions on how to activate a Twitter integration, including a list of what can be measured and campaign objectives.

Jan 31, 2022

Automated Tag - Activate Advertiser in Google Campaign Manager

How to activate an advertiser with IAS Automated Tagging in Google Campaign Manager (GCM).

Jan 3, 2022

Troubleshooting and QA'ing Automated Tags

Information on troubleshooting and QA'ing Automated Tags, including video tags in ATW and Display & Video 360 (DV360).

Jan 3, 2022

Partner Measurement for Snapchat, Pinterest, Facebook, Twitter, YouTube, and Verizon Media

Instructions on how to generate and download an integration pixel for various partners with Tag Manager.

Nov 23, 2021

Automated Tag - Mapping Google Campaign Manager to IAS Teams

How to map one Google Campaign Manager (GCM) account to IAS teams in Automated Tagging.

Nov 20, 2021

Automated Tag - Media Partner Auto-add

Information on Automated Tagging regarding client paid accounts and partner invoice eligible accounts, including when you can add the media partner to a campaign and update tags.

Nov 20, 2021

Automated Tags in the IAS Signal Tag Manager

Information on where to find your Automated Tags within the IAS Signal Tag Manager, along with table column descriptions.

Oct 27, 2021

Tag Wrapping Requests: Best Practices

Best practices to follow when submitting tag wrapping cases to IAS Support.

Oct 27, 2021

Innovid Unified Video Pixel Integration

Information on the Innovid Unified Video Pixel (UVP) Integration and how it enables an Advertiser/Agency to see data in IAS Signal.

Oct 27, 2021

Find Campaigns in Tag Manager

How to find campaigns in Tag Manager on IAS Signal, including information on the Campaign Details page.

Oct 27, 2021

Map multiple IAS teams to a single Google Account/Advertiser

How to find your IAS team information to map multiple IAS teams to a single Google Account/Advertiser.

Mar 2, 2021

Tag Sheets - Do language settings matter?

Find information on which language settings are needed to download tag sheets for use with our Tag Manager.

Sep 24, 2020

Click Measurement

Does IAS track clicks?

Sep 21, 2020

Flashtalking Automated Tag Wrapping Guide

The formatted tags are not available directly on the Ad Tag page. You can download the correct tag from the Ad Tag page. Follow these steps to get the tag with verification code applied:

Site Mapping Manager Video Tutorial

You can use the Site Mapping Manager to map sites (publishers) to Media Partners.

Featured Articles

  • Advertiser Metrics Glossary

    This article provides definitions for most metrics found on the main IAS Signal dashboards (Overview, Quality Impressions, Viewability, Invalid Traffic, and Brand Safety) and Report Builder. For Facebook Report and additional metrics, see the articles in the side panel.

  • All Agency Video Tutorials

    This page displays all the video walkthroughs including how to use the IAS Signal Overview Page, Campaign Management Platform, Tag Manager, Report Builder, Quality Impressions™ Dashboard, & List Manager.