Advertiser + Agency Solutions

An 'Onboarding & Training Guide to IAS' for new clients on getting started in the UI and setting up a new account.

An 'IAS Product Overview' which provides an overview of IAS products and a step-by-step walkthrough of setting up your account so you can start activating campaigns.

This article provides definitions for most metrics found on the main IAS Signal dashboards (Overview, Quality Impressions, Viewability, Invalid Traffic, and Brand Safety) and Report Builder. For Facebook Report and additional metrics, see the articles in the side panel.

This article provides instructions on how enable Third Party Measurement for a YouTube Campaign.

This article is the "Tag Manager" self-service user guide that shows how to wrap your own tags with IAS blocking/monitoring solutions.

This article details tag structures and examples for IAS Display Tags and IAS Video Tags.

Instructions on how to activate a Spotify integration and a list of what can be measured.

This article provides instructions on how to activate a Facebook integration and a list of what can be measured.

This page displays all the video walkthroughs including how to use the IAS Signal Overview Page, Campaign Management Platform, Tag Manager, Report Builder, Quality Impressions™ Dashboard, & List Manager.

This article provides information on the Multimedia Tag (MMT) including steps for self service tagging, the Innovid process for CTV or MMT placements, and a chart of capabilities/metrics collected by environment.

Information on how to access IAS Signal's Campaign Management to add a media partner to a campaign.

Make every CTV Impression count with this walkthrough guide. Includes information on: Measuring what matters on CTV, Protecting against Fraud, Gaining insights into Viewability, CTV Dashboard and Reporting, Automated Tag, and Site-Served Tag Wrapping.

Guide on how to wrap tags including: Manual Tag Wrapping, Non-Standard Tag Template, Automated Tag Wrapping, Self Service Site Mapping, and FAQs.

Media partner guide that includes: Add media partner to campaign, Set default media partner settings, Auto-add media partner (Automated Tag), Site mapping manager, Re-map an existing mapping, and Media partner status definitions.

Information on Programmatic Reporting & Dashboard overview, including: Optimization Tools, Reporting Dimensions, Macros, Best Practices, and Programmatic video tags in DCM & DV360.

The Audio overview includes: Challenges for Marketers on Digital Audio, Holistic Audio Media Quality Solution, MMT Solution for Audio, Spotify Brand Safety Solutions, Podcast Classification Demo, and Roadmap.

IAS getting started guide for clients, including information on Campaign Management, Tag Wrapping, Data & Reporting, and Products Activation.

This deck contains tips and tricks on how to handle tagging and macros for CTV.

Describes IAS coverage across open web and social platforms, also includes snapshots of solution coverage.

Optimization tips including suggestions on what metrics/features to review, consider, or use for optimizing Viewability, IVT, and Brand Safety performance.

This article answers frequently asked questions about Automated Tag with Google, including topics such as wrapping, notifications, and limitations.

Frequently asked questions about Good-Loop's Carbon Measurement integration.

This article provides YouTube step by step activation for IAS measurement, and answers frequently asked questions.

Getting started guide that includes steps for campaign creation, tag wrapping/pixel creation, social measurement activation, tag/pixel implementation, and social campaign ID mapping.

Multimedia Tag (MMT) troubleshooting scenarios with resolution details and frequently asked questions.

This article answers frequently asked questions on Unified Video Pixel (UVP), including information on use-cases, limitations, and support.

Frequently asked questions around the user interface, discrepancies, and viewability.

Information on viewability measurement, including tag type limitations and iFrames (friendly vs. unfriendly).

Information on what an Ad Blocker is, when it works, and how does it affect impression counts.

This article provides definitions for most metrics found on the main IAS Signal dashboards (Overview, Quality Impressions, Viewability, Invalid Traffic, and Brand Safety) and Report Builder. For Facebook Report and additional metrics, see the articles in the side panel.

High level overview of IAS technology, including a description of the methodology used for each product/service.

Current glossary of rendered and viewable impression metrics for Connected TV (CTV) metrics found in the IAS Signal Report Builder.

This article provides definitions for Campaign Monitoring metrics.

This article provides instructions on how to use the Advanced CTV UI: Dashboard tabs, Quality Alerts, and Report Builder. Additional help content includes a video, metrics, and glossary definitions.

Glossary includes metrics definitions for the Total Visibility dashboard on IAS Signal.

This page has PDF links that includes the current list of Integral Ad Science’s (IAS) accredited metrics.

This article gives an overview of the IAS Classic Platform's UI and metrics, including report filters and glossaries with definitions.

This article includes information on Brand Safety including coverage, content categories, and risk thresholds. Also this article explains Context Control protection and how to activate it.

Facebook report metrics definitions for Viewability (Display and Video).

Information on what an Ad Blocker is, when it works, and how does it affect impression counts.

This article provides definitions for most metrics found on the main IAS Signal dashboards (Overview, Quality Impressions, Viewability, Invalid Traffic, and Brand Safety) and Report Builder. For Facebook Report and additional metrics, see the articles in the side panel.

This article provides an overview on how to create reports in the IAS Signal Report Builder.

Information on the Campaign Settings screen in IAS Signal, including feature descriptions, how to edit templates, and set Media Partner default settings.

This article explains how to use the Facebook Dashboard to optimize and improve performance in your Facebook campaigns, and to download simple reports.

To activate OMSDK video level brand safety and suitability, you must configure an agreement.

Guide that includes information on automated tag wrapping for Innovid (display and video), including how to add IAS teams to the Innovid Mapping in IAS Signal.

The Unified View Manager allows you to set up and manage your taxonomy for custom dimensions in the IAS Signal Platform.

This article details the Unified View which enables advertiser-level reporting and custom dimension filtering in the Report Builder.

The Unified View Dashboard allows you to access visual breakouts of verification performance by custom dimensions.

This article includes a detailed guide on List Manager in IAS Signal, including an overview, list types, how to open List Manager, create/manage/edit lists, apply/unapply lists, and validation rules.

This article provides instructions on how to use the Advanced CTV UI: Dashboard tabs, Quality Alerts, and Report Builder. Additional help content includes a video, metrics, and glossary definitions.

Explanation of the Total Visibility Dashboard on IAS Signal, including details on scorecards, tracking flagged media, summary graphs, supply path view, and optimizations.

This article provides an overview of the IAS Signal Invalid Traffic Dashboard.

Information on the benefits of IAS Context Control.

This article provides an overview of the Avoidance and Targeting screens in the Context Control Segments Catalog which is a central location of information to activate IAS's Context Control Segments within a DSP. The Context Control Catalog is in the Campaigns menu item.

Mapping and descriptions of elements on the 'Overview' dashboard in IAS Signal.

This article explains how to access the Custom Reports screen in Report Builder on IAS Signal, including feature descriptions.

Descriptions of the most common elements of the IAS Signal Dashboard pages, including Team Favorites, Cards, and Data Tables.

Details on how to use the various Dashboard Card Filters available on the IAS Signal Dashboard, including setting custom benchmarks.

This article provides information on what makes an ad a Quality Impression and common features of the Quality Impressions dashboard.

This article provides an overview of the IAS Signal Viewability Dashboard.

Listed below are articles on how to use the IAS Signal Dashboards.

Shows where to create customized Excel reports on the IAS Signal Dashboard.

This in-depth guide provides an overview of the Excel Report options available in IAS Signal.

This article includes a video which walks you through the dashboards on IAS Signal.

This page lists article links on how to use Unified View.

This article shows how to create a Contextual Profile from the Context Control Segments Catalog. The Context Control Catalog is in the Campaigns menu item.

Example of how to setup a PMI Alert in IAS Signal with set-by-step instructions.

Instructions on how to activate a Pinterest integration and a list of what can be measured.

This article includes information on using the Campaign Management Platform in IAS Signal, including descriptions of the Campaign Setup and Campaign Info screens.

Information on Connected TV (CTV) Required and Exclusion lists in List Manager on IAS Signal, including an overview and how to enable/create CTV lists.

Information on how to access IAS Signal's Campaign Management to add a media partner to a campaign.

Information on setting a campaign template's 'Media Partner Defaults' section in IAS Signal.

How to apply Geo Limits, Language Limits, and List Manager Lists to campaigns via IAS Signal’s Campaign Setup.

Explanation of the Brand Safety Dashboard on IAS Signal, including feature descriptions and details about brand safety calculations.

Information on the ways you can assign customized Brand Safety thresholds for media partners in Campaign Setup on IAS Signal.

Overview of Invisible URL metrics that can be displayed in reporting and on dashboards in IAS Signal, including definition, location, reasons, and advice.

Walkthrough on how to download custom lists via the List Manager on the IAS Signal UI.

Information on how to find the ADV Entity ID (ADVID) for a campaign in IAS Signal.

How to find campaigns in Tag Manager on IAS Signal, including information on the Campaign Details page.

Information on the Brand Safety screen when creating new campaigns in Campaign Setup on IAS Signal. Includes descriptions of the 'Categories' risk bucket thresholds and the 'Invisible URL' feature.

Information on submitting IAS cases through the Help Center's 'Contact Support' button, including case types and details on what to include.

You can map your IAS teams into the system of an ad server or site with Ad Server & Site Mapping in IAS Signal.

This video walks you through how to map your proprietary partners, including Facebook, YouTube, Twitter, Verizon Media, Spotify, Snapchat, and Pinterest.

Video walkthrough of IAS Facebook solutions, the history of our partnership, how IAS helps you cut through the noise, and a look at the IAS Signal Facebook dashboard.

Video tutorial of the 'Metric Conditions' feature in the 'Custom Report Builder' on IAS Signal.

This video tutorial walks you through how to use the Multimedia Tag.

Overview of an IAS Quality Impression, including a dashboard video tutorial.

This article provides a video tutorial about Report Builder's core functionality, which includes basic viewability, brand safety, and IVT metrics, as well as support for multiple sheets.

This article includes a video which walks you through the dashboards on IAS Signal.

This article provides a video tutorial on Automated Tag within IAS Signal and linking with the Google Campaign Manager (CM).

This page displays all the video walkthroughs including how to use the IAS Signal Overview Page, Campaign Management Platform, Tag Manager, Report Builder, Quality Impressions™ Dashboard, & List Manager.

This article provides a video walkthrough showing different ways to create a new campaign via the 'Campaign Setup' page in IAS Signal, and reviews the various settings for each section.

Video tutorial that walks through how to self-service with List Manager in IAS Signal. You will learn how to create new lists, use filters, see list details, apply/unapply lists to campaigns (individually or in bulk), and download/edit/archive lists.

You can use the Site Mapping Manager to map sites (publishers) to Media Partners.

This article provides instructions on how enable Third Party Measurement for a YouTube Campaign.

This article provides a guide on YouTube brand safety reporting in IAS Signal, including dashboard details and metrics glossaries.

This article explains how to use the Facebook Dashboard to optimize and improve performance in your Facebook campaigns, and to download simple reports.

Twitter setup guide for Viewability and IVT measurement with IAS, to begin measuring your Twitter campaigns.

A Netflix customer activation guide including: Overview, IAS Activation Process, Reporting in IAS Signal - Dashboard Overview, and Frequently Asked Questions.

Twitter setup guide for Brand Safety and Suitability with IAS, to begin measuring your Twitter campaigns.

The following tables show which metric categories are available for media partners by inventory type.

TikTok and IAS parter to bring media quality measurement to TikTok ads for viewability, fraud, and app-level brand safety. These solutions are available for Brand Auction In-Feed ads Reach, Video views, Traffic, App Installs, and Conversion. Contact your IAS or TikTok representative to learn about additional ad formats in beta testing.

Brand Safety and Suitability Guide for YouTube Total Media Quality, includes: changes to reporting and understanding new metrics.

This article provides YouTube step by step activation for IAS measurement, and answers frequently asked questions.

Follow this step-by step guide to Map and pre-map your PMI campaigns to IAS campaigns.

This video walks you through how to map your proprietary partners, including Facebook, YouTube, Twitter, Verizon Media, Spotify, Snapchat, and Pinterest.

Shows where to find the PMI Campaign Summary page in IAS Signal and what the page looks like.

Video walkthrough of IAS Facebook solutions, the history of our partnership, how IAS helps you cut through the noise, and a look at the IAS Signal Facebook dashboard.

Shows where to view YouTube brand safety reporting in the data tables on the 'Overview' and 'Brand Safety' dashboards in IAS Signal.

This article provides an overview of the IAS Signal YouTube Dashboard.

Example of how to setup a PMI Alert in IAS Signal with set-by-step instructions.

This article includes information on how to add PMI (Partner Measurement Integration) Partners to your campaigns in IAS Signal.

Customer guide to activating our LinkedIn measurement. Includes a product overview, advertiser benefits, product snapshot, steps to getting started, and frequently asked questions.

Facebook report metrics definitions for Viewability (Display and Video).

Explanation of YouTube data tables in IAS Signal, including Brand Safety data and Viewability/Invalid Traffic data.

Descriptions of the YouTube brand safety cards available on the 'Brand Safety' dashboard in IAS Signal.

How to map and pre-map your PMI Campaigns to IAS Campaigns.

Instructions on how to generate and download an integration pixel for various partners with Tag Manager.

Information on Media Partner Profiles (MPPs) and how this affects you.

This article provides instructions on how enable Third Party Measurement for a YouTube Campaign.

Instructions on how to activate a Yahoo/Verizon integration and a list of what can be measured.

This article answers frequently asked questions about Automated Tag with Google, including topics such as wrapping, notifications, and limitations.

This article provides a Multimedia Tag (MMT) publisher exceptions chart and includes information for each media partner such as: MMT status, IAS Connected TV (CTV) solution, VAST CTV tag support, and impact on auto-tag wrapping.

To activate OMSDK video level brand safety and suitability, you must configure an agreement.

TikTok and IAS parter to bring media quality measurement to TikTok ads for viewability, fraud, and app-level brand safety. These solutions are available for Brand Auction In-Feed ads Reach, Video views, Traffic, App Installs, and Conversion. Contact your IAS or TikTok representative to learn about additional ad formats in beta testing.

Tag Manager step-by-step site-served pixel instructions.

This article is the "Tag Manager" self-service user guide that shows how to wrap your own tags with IAS blocking/monitoring solutions.

Information on using the 'Non-Standard Tag File Template' to wrap your tags/pixels in IAS Signal's Tag Manager.

Guide that includes information on automated tag wrapping for Innovid (display and video), including how to add IAS teams to the Innovid Mapping in IAS Signal.

This article details tag structures and examples for IAS Display Tags and IAS Video Tags.

With the Site Mapping Manager, you can map publishers and sites to media partners, and change existing site to media partner mappings.

This article provides tips to improve turnaround times for tag wrapping requests and troubleshooting support.

This video walks you through how to map your proprietary partners, including Facebook, YouTube, Twitter, Verizon Media, Spotify, Snapchat, and Pinterest.

This article provides details on the Snapchat/IAS integration including implementation and supported formats.

This article provides frequently asked questions around Automated Tag QA checking.

Multimedia Tag (MMT) troubleshooting scenarios with resolution details and frequently asked questions.

Instructions on how to activate a Spotify integration and a list of what can be measured.

This article documents the criteria which your tag files must meet certain.

This article provides instructions on how to activate a Facebook integration and a list of what can be measured.

Instructions on how to activate a Pinterest integration and a list of what can be measured.

This article includes information on how to track Campaign Manager-synced DV360 placements with IAS using the bulk export/upload process in DV360.

This article provides a video tutorial on Automated Tag within IAS Signal and linking with the Google Campaign Manager (CM).

Instructions on how to activate a Snapchat integration and a list of what can be measured.

This article includes an overview of IAS's Automated Tag solution with Google Campaign Manager 360, including automation of partner settings and key benefits for advertisers and publishers.

This article explains the Automated Tag solution which automates the tag wrapping process.

This article includes instructions for the setup and implementation process of IAS trackings for GDN campaigns.

This article provides information on Tag Manager in IAS Signal. Details include supported ad servers, tag formats, known ad server domains, rules for tag files, and validations performed.

This article provides instructions for how to download and email tag files within the Tag Manager on IAS Signal.

You can upload and build tags from the Campaign Details page in Tag Manager.

Customer guide to activating our LinkedIn measurement. Includes a product overview, advertiser benefits, product snapshot, steps to getting started, and frequently asked questions.

Instructions on how to activate a Twitter integration, including a list of what can be measured and campaign objectives.

How to activate an advertiser with IAS Automated Tagging in Google Campaign Manager (GCM).

Information on troubleshooting and QA'ing Automated Tags, including video tags in ATW and Display & Video 360 (DV360).

Instructions on how to generate and download an integration pixel for various partners with Tag Manager.

How to map one Google Campaign Manager (GCM) account to IAS teams in Automated Tagging.

Information on Automated Tagging regarding client paid accounts and partner invoice eligible accounts, including when you can add the media partner to a campaign and update tags.

Information on where to find your Automated Tags within the IAS Signal Tag Manager, along with table column descriptions.

Best practices to follow when submitting tag wrapping cases to IAS Support.

Information on the Innovid Unified Video Pixel (UVP) Integration and how it enables an Advertiser/Agency to see data in IAS Signal.

How to find campaigns in Tag Manager on IAS Signal, including information on the Campaign Details page.

How to find your IAS team information to map multiple IAS teams to a single Google Account/Advertiser.

Find information on which language settings are needed to download tag sheets for use with our Tag Manager.

Does IAS track clicks?

The formatted tags are not available directly on the Ad Tag page. You can download the correct tag from the Ad Tag page. Follow these steps to get the tag with verification code applied:

You can use the Site Mapping Manager to map sites (publishers) to Media Partners.