Glossary includes metrics definitions for the Total Visibility dashboard on IAS Signal.
Use our Total Visibility dashboard to enable insight into the quality and cost of your programmatic supply paths with near real-time financial reporting.
To access Total Visibility: Login to IAS Signal -> click Dashboards -> select Total Visibility.
Percentage of total spend that went towards the purchase of quality impressions (viewable, brand safe, and invalid traffic-free).
Average cost of 1,000 quality impressions (viewable, brand-safe, and invalid traffic-free.)
Average cost of 1,000 impressions (industry standard).
Total cost of programmatic ads monitored by Total Visibility.
Total Flagged Spend
Total amount of money spent on unviewable, brand unsafe, and invalid traffic.
Total Tracked Ads
Total number of programmatic ads monitored by Total Visibility.
The amount of spend that left the DSP for the SSPs (without DSP fees).
The percentage of total spend consumed by fees (can include third-party) as reported by DSP.
Invalid traffic as deemed by IAS.
Unable to be seen ad as deemed by IAS and according to MRC guidelines.
Placements deemed to be near risky content by team brand safety thresholds.
Total Flagged Media
Total amount of traffic deemed as non-quality media. Multiple violations on a single impression are only counted as one in the total so it may not be the sum of the individual violations.
IAS classification of ad. For Total, ads with multiple violations are only counted once.
Percentage of impressions identified as unviewable, brand unsafe, and/or invalid traffic.
The percentage of cost characterized by the specific media quality.
Impressions (for Total Visibility)
Number of unviewable, brand unsafe, and invalid traffic impressions.
Amount of money spent on a certain media quality.