Integral Ad Science (IAS) measures ad performance on your in-app audio inventory from Pandora's platform with the IAS Multimedia Tag. You can use IAS Signal to customize and view audio verification reports on these metric categories:

• Audibility - Metrics related to the number of audible ads in a campaign.

• Invalid Traffic - Metrics related to the number of audible ads that were IVT. 

• Invalid Traffic by Type - Metrics on the types of IVT detected.

• Quartile Metrics - The length of time that audible ads played and whether or not they were audible.

• Audio Player Metrics - Ad features related to the audio player source or application.

For a full list of definitions, please refer to the metrics glossary: https://helpcenter.integralads.com/article/advertiser-metrics-glossary This solution is currently eligible for direct-buy clients of Pandora. 

Enable Audio Verification

To Enable Audio Verification with Pandora, follow these steps:

1. In Google Ads Manager (GAM), create a 1x1 pixel, which will be used for billing.

2. In Google Ads Manager (GAM), create a VAST tag, which you use for measuring the ad impression metrics. Use a placeholder ad creative if you don’t have the correct creative.

3. In IAS Signal, wrap your VAST tag with the IAS Multimedia Tag. (See wrapping instructions in the next section).

4. Send your IAS Multimedia Tag and the 1x1 pixel to Pandora. Pandora will pair your tag to the correct creative.

Note: So that Pandora can properly stitch them together in their OMS system, Pandora needs both:

• The IAS Multimedia Tag to track all impression event measurement (for example, for audiblity, IVT, and other events).

• The 1x1 pixel for billing. This will not result in billing duplication. 

How to wrap your VAST tag with the IAS Multimedia Tag

You can wrap your VAST tag with the Automated Tag from Tag Manager. Click this hyperlink to read how to do it: https://helpcenter.integralads.com/article/automated-tag-getting-started

Or you can use the IAS Signal Tag Manager for self service tagging by following these instructions:

1. Log in to IAS Signal and click Tags in the navigation menu - reporting.integralplatform.com/tag-manager 

2. Search for and select the campaign in which you want to modify tags.

3. Click the Upload button and select your tag file(s) to upload.

4. Click the 3 dots under Actions and select Build Tags.

5. Update the IAS Solution to Multimedia Tag Monitoring for any video/audio VAST placements where you wish to run MMT. If you wish to update all placements on the tag sheet use the Bulk edit: Select all placements option and change IAS Solution to Multimedia Tag Monitoring. Review the details lower on the page to see that MMT has been applied.

6. Click Save Tab & Continue, then Build Tags. A popup appears with "Build Successful".

7. You can click to download the tag file.

Click this hyperlink for additional instructions on how to wrap your creative with the IAS Multimedia Tag: Create and download your Multimedia Tag from Tag Manager.

See Audio Reporting in IAS Signal

Once Pandora enables your IAS audio verification, you can view reporting in IAS Signal by following these steps:

1. From IAS Signal, go to the "Dashboards" page: https://reporting.integralplatform.com/dashboard/overview. You can see audio data for all dashboards except Facebook, Programmatic, CTV, or Total Visibility.

2. Next to "Filter by", if you do not see a "Format" card, click + Add more, then click "Format".

   
   
   

3. From the "Format" card, select the "Audio" checkbox.

4. View your audio metrics in the same tiles where you find your display and video metrics.

Create, Customize, and Download Reports with Audio data

In IAS Signal, you can use the Custom Report Builder (CRB) here. Follow these steps to customize your reports with audio data:

1. From the left-side navigation of IAS Signal, click Report Builder > Build New Report. The "Create Report" screen opens.

2. Name your report, include the date range for which you want to include data, and choose your IAS team.

3. Choose your report type. Audio reports are available in the Performance, Brand Safety and Suitability, and GARM Floor reports.

4. In DIMENSIONS, click the "Format" card if it is not already included.

   

5. Select your remaining options, then click RUN NOW. Your new report appears at the top of the Reports home page

6. From the right side of your report, click the Actions dropdown then Run now. Your new report runs and the status shows as PENDING.

7. Once the status is READY, click the download icon to the right of the Actions dropdown.

Automate Audio Verification with the IAS Automated Tag

Follow the steps in this user guide to automate the IAS Multimedia Tag wrapping process.