This document summarizes the features and capabilities released by IAS for the month of April 2023.
Netflix and IAS now provide transparency into how advertisers' campaigns perform with Viewability and Invalid Traffic (IVT) measurement on Netflix. Our partnership will allow you to validate the quality of CTV and OTT media buys by ensuring ads are seen by real viewers in a premium environment with our easy-to-use reporting solution. IAS’s measurement for Netflix is GA as of April 12th available across all platforms (connected televisions, computers, and mobile) in all of the 12 Netflix ad-supported countries (US, Canada, UK, France, Spain, Germany, Italy, Mexico, Brazil, Australia, South Korea, and Japan). Please see the Customer Activation Guide here to activate today.
Our expanded Pinterest Viewability and Invalid Traffic measurement will allow you to activate measurement on new ad formats, including Collections and Idea pins, providing coverage where it counts! These new ad formats are globally available for IAS measurement as of Apr 19, 2023. Please see the Customer Activation Guide here to activate today.
The Facebook dashboard has a new “Download CSV” functionality, making it easy for you to download granular reports in the Signal UI. This enhancement is GA as of Apr 20, 2023, globally.