IAS Metrics Support by Media Partner

The following tables show which metric categories are available for media partners by inventory type.

Facebook

Inventory Type

Brand safety

Viewability

MRC

GroupM

Publicis

Invalid traffic

Facebook Audience Network (FAN): Native, Banner, Interstitial

Yes

Yes

Yes

No

No

Yes

FAN In-stream Video

Yes

Yes

Yes

No

No

Yes

Facebook In-Stream Video (including Reserve) Video

Yes

Yes

Yes

Yes

No

Yes

Facebook Stories: Video

N/A

Yes

Yes

Yes

No

Yes

Facebook Watch: Video

N/A

Yes

Yes

Yes

No

Yes

Facebook Feed: 360 Video, Canvas, Carousel, Collection, Dynamic ad, GIF, Lead ad, Link Post/Video Link, Slideshow, Stories, Watch-and-scroll, Video

No

Yes

Yes

Yes

No

Yes

Facebook Suggested Video: Video

No

Yes

Yes

Yes

No

Yes

Instagram Feed: Carousel, Slideshow, Video

No

Yes

Yes

Yes

No

Yes

Instagram Stories: Canvas, Video

No

Yes

Yes

Yes

No

Yes

Facebook Feed: 360 Photo, Camera (including Effects), Carousel, Dynamic ad (Display), Link Post/Photo Link, Photo

No

Yes

Yes

Yes

Yes

Yes

Instagram Feed: Carousel (Display), Photo

No

Yes

Yes

Yes

Yes

Yes

Instagram Stories: Canvas (Display), Photo

No

Yes

Yes

Yes

Yes

Yes

Photo Album, Lead Ad, Collection

N/A

N/A

N/A

N/A

N/A

N/A


YouTube

Inventory Type

Brand safety

Viewability

MRC

GroupM

Publicis

Invalid traffic

In-Stream Video: TrueView, YouTube Select/Top Videos, Bumper Ads, Breakout Videos, Standard Reservation

Yes

Yes

Yes

Yes

No

Yes

GVP (Google Video Partners, includes Outstream), YouTube TV

No

Yes

Yes

Yes

Yes

Yes


Twitter

Inventory Type

Brand Safety

Viewability

MRC Viewability Guidelines

GroupM Viewability Guidelines

Publicis Viewability Guidelines

Invalid traffic

Promoted Ads: Image*, Video, Carousel, Moment

Yes

Yes

Yes

Yes

Yes

Yes

Twitter Amplify: Amplify Pre-roll, Amplify Sponsorships

Yes

Yes

Yes

Yes

Yes

Yes

Twitter Takeover: First View (Timeline Takeover)

Yes

Yes

Yes

Yes

Yes

Yes

*Display measurement is offered in the US and is in Beta in Japan.


Snapchat

Inventory Type

Brand safety

Viewability

MRC

GroupM

Publicis

Invalid traffic

Snapchat 3V (Vertical Video Views), Commercials

No

Yes

Yes

Yes

Yes

Yes


Spotify

Inventory Type

Brand safety

Viewability

MRC

GroupM

Publicis

Invalid traffic

Sponsored Session, Video Takeover

No

Yes

Yes

Yes

Yes

Yes

Display: Leaderboard*, Overlay, Homepage, Takeover

No

Yes

Yes

Yes

Yes

Yes

*Directly measured via IAS tags for desktop in-app inventory.


Yahoo Gemini

Inventory Type

Brand safety

Viewability

MRC

GroupM

Publicis

Invalid traffic

Yahoo O&O, Tumblr, 3rd Party Sites/Apps

No

Yes

Yes

Yes

No

Yes


LinkedIn

Inventory Type

Brand safety

Viewability

MRC

GroupM

Publicis

Invalid traffic

LinkedIn O&O Sponsored Video ads

No

Yes

Yes

No

No

Yes


Pinterest

Inventory Type

Brand safety

Viewability

MRC

GroupM

Publicis

Invalid traffic

Promoted Video (standard width), Promoted Video (max width)

No

Yes

Yes

Yes

Yes

Yes

Display: Standard, Shopping, Carousel

No

Yes

Yes

Yes

Yes

Yes


Need further help?

Create an IAS case with details of your inquiry to receive help from our internal support team.