Activate TikTok & IAS OMSDK Measurement

TikTok tags create automatically in Tag Manager after you create a campaign with Bytedance as the media partner. You can edit or download these tags, and add and download placement wrappers in Tag Manager.

Before You Begin

  • TikTok must add IAS to their allow list before you can activate with an IAS tag.

  • Apply any Geo-limitations to your campaigns.

  • Remove the TikTok bundle ID from your app exclusion list.


To activate IAS Measurement:

  1. In IAS Signal, go to Campaign Setup here:

  2. Create or Edit a campaign and add "Bytedance" as the media partner (Media Partner ID: 20461). You can read how to add media partners to campaigns here:

  3. Save your campaign. A tag automatically generates, and you see a prompt to go the Tag Manager:


  4. Or, you can go the Tag Manager here:

  5. Click on the name of the campaign in which you added "Bytedance" as the media partner. A page with all tags for that campaign loads.

  6. Find your tag. The status of the tag is "AUTO".

  7. From the right side of your tag click the Actions dropdown.

  8. Click Add additional placement wrapper(s) or Download placement wrappers.

  9. State the number of additional placements needed.

  10. (Optional) Rename placements. Click the Source File Name you wish to modify.

    1. Once you are redirected to the page, scroll to Placement Settings.

    2. Under Placement Settings, select the pencil icon to modify the default placement name.

    3. Click on the check mark to save changes.

  11. Select "Download Placement Wrapper".

  12. Confirm the wrapper looks similar to this example:[OMIDPARTNER]&apiframeworks=[APIFRAMEWORKS]&bundleId=[BUNDLEID]&campId=__CAMPAIGN_ID__&placementId=__AID__&ias_xappb=[ctv_appid]&ias_advId=__ADV_ID__&ias_chanId=__CID__&originalVast=
  13. In Tiktok Ad Manager, go to 3rd party measurement tracking.

  14. Copy and paste the placement wrapper into the "Enter your IAS wrapped tag" field.


Need further help?

Create an IAS case with details of your inquiry to receive help from our internal support team.